The Role
Manage and optimize paid digital advertising campaigns across Google, Meta, LinkedIn, and other platforms. Responsibilities include budget allocation, audience targeting, retargeting, A/B testing, conversion tracking, performance analysis, reporting, and cross-functional collaboration to improve lead quality, conversion rates, and return on ad spend.
Summary Generated by Built In
We are looking for a Performance Marketing Specialist to manage and optimize paid digital advertising campaigns across multiple platforms, with a strong focus on generating high-quality leads, improving conversion rates, managing advertising budgets efficiently, and delivering measurable results.
- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage advertising budgets and allocate spend based on campaign performance.
- Continuously improve CPL, CPA, Conversion Rate, and ROAS.
- Develop audience targeting, segmentation, and retargeting strategies.
- Conduct A/B testing across ads, audiences, creatives, messaging, and landing pages.
- Track the customer journey from Ad → Lead → Qualified Lead → Conversion.
- Analyze campaign data to identify performance issues, growth opportunities, and optimization actions.
- Prepare regular campaign performance reports and provide data-driven recommendations.
- Collaborate with Sales, CRM, Content, and Creative teams to improve lead quality and campaign performance.
- Test new acquisition channels and strategies to identify scalable growth opportunities.
Requirements
- 5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Acquisition.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Practical experience with LinkedIn Ads.
- Strong understanding of lead generation, conversion optimization, audience targeting, and retargeting.
- Strong analytical skills with the ability to make data-driven decisions.
- Good understanding of CPL, CPA, CAC, ROAS, ROI, and Conversion Rate.
- Experience managing advertising budgets and improving spend efficiency.
- Good knowledge of conversion tracking and campaign measurement.
- Ability to work independently and take ownership of performance.
- Experience with TikTok Ads and other paid advertising platforms.
- Experience with GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience in Real Estate, SaaS, Technology, Marketplaces, or other lead-generation businesses.
- Experience managing multiple campaigns, audiences, and acquisition channels simultaneously.
- Experience integrating paid campaigns with CRM systems and lead automation.
- Strong reporting and performance dashboard skills.
Skills Required
- 5+ years of hands-on experience in performance marketing, paid media, or digital acquisition
- Experience managing Google Ads campaigns
- Experience managing Meta Ads campaigns
- Practical experience with LinkedIn Ads
- Understanding of lead generation, conversion optimization, audience targeting, and retargeting
- Strong analytical skills and ability to make data-driven decisions
- Knowledge of CPL, CPA, CAC, ROAS, ROI, and conversion rate
- Experience managing advertising budgets and improving spend efficiency
- Knowledge of conversion tracking and campaign measurement
- Ability to work independently and take ownership of performance
- Experience with TikTok Ads and other paid advertising platforms
- Experience with GA4, Google Tag Manager, Meta Pixel, and Conversions API
- Experience in real estate, SaaS, technology, marketplaces, or other lead-generation businesses
- Experience managing multiple campaigns, audiences, and acquisition channels simultaneously
- Experience integrating paid campaigns with CRM systems and lead automation
- Strong reporting and performance dashboard skills
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The Company
What We Do
Aqary Investment & Development is a company composed of a management team with deep experience in investment and properties management. They offer global real estate solutions, including sales, leasing, and investment advisory, aiming to create a simpler and more efficient property marketplace.
