As a Performance Marketing Specialist, you will drive growth by executing paid marketing strategies across digital platforms. You’ll combine strong analytical rigor with creative experimentation to scale user acquisition, retention, and revenue — ensuring every dollar spent contributes meaningfully to business growth. You’ll operate at the intersection of performance, product, and brand, continuously evolving our paid media strategy to align with broader company objectives.
What You’ll Do
- Develop, implement, and optimize performance marketing strategies aligned with business goals,
- Execute and monitor paid campaigns across Google Ads, Meta, X, TikTok, and other relevant channels,
- Track and assist in managing budgets effectively to optimize ROAS, CAC, and LTV metrics,
- Collaborate with creative and analytics teams to improve campaign performance and user acquisition,
- Maintain daily communication and strong relationships with external platform partners to leverage insights and support,
- Iteratively conduct creative A/B tests and structured experiments to identify growth opportunities,
- Monitor daily campaign performance, extract insights, and implement data-driven optimizations,
- Stay current with new trends, tools, and best practices in digital marketing.
- Hands-on experience in digital advertising platforms (Google Ads, Meta, TikTok, X, and non-SAN environments),
- Proven ability to translate data into actionable insights, optimize toward incremental growth, and manage performance at scale,
- Analytical mindset with good knowledge of marketing metrics (ROAS, CAC, LTV, retention) and experience working with tracking tools (preferably AppsFlyer),
- Strong communication skills with the ability to collaborate cross-functionally with creative, analytics, and growth teams and external partners,
- Curiosity and agility to test, learn, and evolve — driving both immediate impact and long-term performance efficiency.
Skills Required
- Hands-on experience with digital advertising platforms (Google Ads, Meta, TikTok, X/Twitter, non-SAN environments)
- Experience executing, monitoring, and optimizing paid campaigns to meet ROAS, CAC, and LTV targets
- Proven ability to translate data into actionable insights and manage performance at scale
- Analytical mindset with knowledge of marketing metrics (ROAS, CAC, LTV, retention) and experience with tracking tools
- Experience with AppsFlyer (preferable)
- Strong communication and cross-functional collaboration skills with creative, analytics, and growth teams
- Experience running creative A/B tests and structured experiments to drive growth
- Ability to maintain relationships with external platform partners and leverage platform insights
What We Do
Midas is a Turkish financial technology company and the country's first fully digital stock brokerage application. It provides individual investors with seamless access to major U.S. stock markets, including NASDAQ and NYSE, as well as Borsa Istanbul. The SEC-licensed platform enables users to invest in stocks, options, warrants, and investment funds, focusing on diversifying portfolios and making financial markets more accessible.
