The Role
Manage and optimize global mobile user acquisition campaigns across channels (Google, Facebook, ad networks, DSPs). Analyze and A/B test creatives, collaborate with product and marketing artists, optimize app store performance, and promote data-driven decision making using analytics and measurement tools.
Summary Generated by Built In
About Spyke Games
We are a leading mobile gaming company founded by gaming veterans who have built and scaled massive gaming businesses for the past decade.
We want to build the next generation of mobile game franchises to be played by millions of people around the globe for years. We are bringing together the smartest, the most talented and ‘fun to work with’ group of people united around this single mission. Fostered with team spirit and collaboration, we strive to create a passionate, energetic and eager to learn “geek” culture focused on games.
We’re looking for an experienced Performance Marketing Specialist to help grow and optimize our mobile games. At Spyke, you will be working in a fast-paced, hyper-growth environment with some of the smartest minds in the industry. In this role, you will play a key role in getting our games to millions of players worldwide.
Job Responsibilities
- Managing global mobile marketing campaigns on channels such as Google, Facebook, IronSource, Unity, various ad networks and DSPs, etc.
- Creating, monitoring, and constantly optimizing marketing campaigns based on performance data
- Analyzing creative performance and communicating/brainstorming with Marketing Artists
- Running AB tests, experimenting, and learning constantly
- Identifying growth opportunities across channels, geos, and through innovation within existing campaigns
- Collaborating with the Product team on a daily basis to offer the best experience to our new players
- Optimizing our games’ app store performance
- Promoting data culture across the organization
Job Requirements
- Relevant Bachelor degree
- Data-obsession
- Excelling with MS Excel
- Experience with mobile advertising channels
- Experience with marketing campaign management
- Expertise with marketing measurement tools such as Appsflyer or Adjust
- Experience using tools such as Firebase, BigQuery, Looker, Tableau
- Distinctive problem-solving and analytical skills
- Ability to successfully work and partner across multiple functions in an organization
- Excellent communication and interpersonal skills
We respect your privacy and will treat your data confidential as part of the recruitment process. If you’d like more details, please read our Statement of Personal Data Protection Law (KVKK)
Skills Required
- Relevant Bachelor degree
- Data-obsession (strong data-driven mindset)
- Excelling with MS Excel
- Experience with mobile advertising channels (Google, Facebook, IronSource, Unity, ad networks, DSPs)
- Experience with marketing campaign management and optimization
- Expertise with marketing measurement tools such as Appsflyer or Adjust
- Experience using analytics/BI tools (Firebase, BigQuery, Looker, Tableau)
- Strong problem-solving and analytical skills
- Ability to work cross-functionally
- Excellent communication and interpersonal skills
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The Company
What We Do
Spyke Games is a mobile gaming company, built by a team who values creativity and innovation. We believe that when talented people unite around a single mission and are given the freedom to operate, something magical happens. The end result is the creation of games that will be played for years to come
