Performance Marketing Specialist (Google Ads)

Posted 19 Days Ago
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Warsaw, Warszawa, Mazowieckie, POL
In-Office
Mid level
Artificial Intelligence • Enterprise Web • Productivity • Software
The Role
Own Google Ads end-to-end for an AI-native SaaS: strategy, campaign architecture, bidding, and measurement. Run weekly experiments across ads and landing pages, manage conversion tracking and attribution (enhanced conversions, offline import), build keyword/audience/asset libraries, and report on pipeline and CAC. Partner with Head of Performance Marketing on budget and prioritization to scale Google as a predictable acquisition channel.
Summary Generated by Built In
The Short Version

You run Google as Viktor's paid acquisition channel, hands-on in the account every day. Search, Performance Max, YouTube, the full Google ad stack. You work under the Google Lead, and the account is yours to run.

What's Actually Going On Here

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in.

Day-1 operator. Day-180: the operator this account can't run without. You do the work of a small agency by yourself, using AI tooling to compound your output.

What You'll Actually Do
  • Run the Google Ads account hands-on. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

  • Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job.

  • Run the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.

  • Run measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.

  • Build the keyword, audience, and asset library. The playbook compounds.

  • Work with your Lead on budget and priorities. Push back when the data says so; the good ideas win.

  • Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

The Bar

You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.

How You'll Know It's Working

30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google runs to a documented playbook, with the landing page experimentation loop running.

Who You Are
  • 1-2 years (up to 3) of hands-on Google Ads experience at a web-based SaaS or ecommerce company, accountable for pipeline or revenue. AI-native SaaS is a strong plus.

  • Sharp. We care more about how you think than how long you've been doing this.

  • Direct media buyer. You've built and run campaigns in the platform yourself - your hands on the account, your name on the results.

  • You think about the whole conversion path. Ad to landing page to signup to paying.

  • Comfortable with data. You read the platform directly, form a view, and act.

  • Documented experimentation practice. You can show the cadence and the wins.

  • AI-native daily workflow. Claude and similar tools are core to how you work.

Why This Role Is Different
  • No agency layer. The account is in your hands every day.

  • The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

  • The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Even Better If
  • You've scaled paid search from zero at a Series A or B B2B SaaS.

  • You've worked on AI or PLG products.

  • You've owned landing page experimentation alongside the ad account.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.

We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Why Viktor

We're one of the fastest-growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.

Compensation

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.

Skills Required

  • 1-3+ years hands-on Google Ads experience at a web-based SaaS or ecommerce company, accountable for pipeline or revenue.
  • Direct media buyer experience — built and run campaigns in-platform personally.
  • Experience managing Search, Performance Max (PMax), YouTube, keyword strategy, match types, negative keyword hygiene, and asset groups.
  • Knowledge and implementation experience with conversion measurement and attribution: enhanced conversions, offline conversion import, and conversion modeling.
  • Experience running landing page and conversion-path experiments and optimizing Quality Score and post-click conversion.
  • Comfortable with data: read platform data, pull from BI, form views, and act on numbers.
  • Documented experimentation practice with clear hypotheses, cadence, and documented results.
  • AI-native daily workflow familiarity (Claude or similar) for ad copy iteration, query analysis, and reporting.
  • Operator-first mindset: hands-on ownership of the channel without an agency layer; founder mentality.
  • Ability to partner closely with leadership on budget, prioritization, and cross-channel strategy.
  • Preferred: scaled paid search from zero at Series A/B B2B SaaS or worked on AI/PLG products.
Am I A Good Fit?
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The Company
19 Employees

What We Do

Viktor is an AI coworker and teammate integrated into Slack and Microsoft Teams. It connects to thousands of tools and leverages company context to perform real work for businesses across finance, marketing, operations, and engineering. The company is focused on building a product that can replace a large portion of the existing SaaS stack.

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