Performance Marketing Senior Analyst

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

• Optimize and scale performance across core ad channels, job board placements, and acquisition workflows to support network expansion
• Build, launch, and manage new ad campaigns and content across paid channels (Meta, LinkedIn, Google ecosystem, emerging channels, etc)
• Conduct rigorous A/B testing on ad creative, audience targeting, landing pages, and bidding strategies to continuously improve CAC and conversion rates
• Partner with internal teams and agencies to ideate on briefs and develop creative assets that drive engagement and elevate brand storytelling
• Support on the provider referral program, monitoring funnel performance and identifying opportunities to improve participation and conversion

• Identify opportunities to improve process across end to end marketing workflows, increasing speed of ad campaign builds and launches while maintaining a high bar for quality
• Build and maintain performance dashboards tracking key funnel metrics from impression to provider onboarding, enabling quick identification of gaps and improvement opportunities
• Deliver performance analysis and strategic recommendations to optimize budget allocation across channels
• Manage vendor and partner relationships to ensure consistent delivery and brand alignment, while also evaluating new partners to elevate performance

• 3+ years of hands-on experience in performance marketing and growth operations, managing substantial budgets with a proven track record of driving results (strong proficiency in Meta and LinkedIn advertising required, healthcare and/or two-sided platform experience a plus)
• Possess analytical rigor with the ability to translate complex data into clear insights and actionable recommendations for cross-functional stakeholders
• Experience navigating a Martech stack; both in leveraging existing tools to improve process/generate insights and in identifying gaps where new vendors could drive further growth (HubSpot, Looker, and/or Tableau experience a plus)
• Strong problem-solving skills and an ownership mindset; you take initiative and can build and execute in ambiguous environments
• Proven ability to manage recurring workflows and optimize for speed and accuracy
• Excellent communication and collaboration skills, with comfort managing external vendors
• Comfort with AI tools for marketing operations (ChatGPT, Claude, etc.) and eagerness to integrate them into daily workflows

• Growth Impact: Directly shape the expansion of our national provider network while contributing to overall marketing portfolio improvement and growth.
• Operational + Creative Blend: Bridge creative strategy with operational execution to drive measurable results. You’ll be given autonomy to build and own critical projects.
• Mission Alignment: Help bring high quality mental health care to communities nationwide, driving referrals for providers and unlocking access to excellent care for clients.
• Collaborative Team: Opportunity to partner with and learn from experts across recruitment/provider experience, growth marketing, creative, data, product, and legal.

If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.

Employment Type: Full Time, Exempt 
Base Compensation: The base compensation range for this position is $114,000–$133,000 USD Annually 
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.