The Role
The Performance Marketing Partner drives customer acquisition and revenue growth through managing paid advertising campaigns on Google Ads and Meta Ads, optimizing performance, tracking conversions, and collaborating with creative teams.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Performance Marketing Partner is responsible for driving customer acquisition, lead generation, and revenue growth through expert management of paid advertising campaigns across Google Ads or Meta Ads (Facebook & Instagram) in all PayJoy markets, owning the end-to-end execution, optimization, and performance of all paid channels while working closely with creative teams and P&L owners to ensure efficient budget allocation and continuous improvement across diverse audiences, channels, and markets.
Responsibilities
- Build, launch, and manage paid advertising campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube) or Meta Ads (Facebook & Instagram), including campaign structure, audience targeting, bidding strategies, keyword strategies, creative testing, and placements to meet performance targets.
- Optimize campaigns on a daily basis by adjusting bids, budgets, audience segmentation, creative rotation, keyword management, and exclusions based on performance data analysis.
- Own conversion tracking and measurement infrastructure across Google and Meta platforms, including auditing events, audience lists, enhanced conversions, and collaborating with Marketing Analytics and Product teams to optimize tracking and performance.
- Develop and execute creative testing strategies in collaboration with the creative team, structuring A/B tests for ad formats, messaging, visuals, and calls-to-action, maintaining clear documentation of learnings to inform future content strategy.
- Manage audience strategy and segmentation across platforms by building and maintaining custom audiences, interest/behavior targeting, and advanced campaigns while minimizing audience overlap and creative fatigue.
- Collaborate cross-functionally with creative, analytics, and digital channel teams by providing performance insights, recommendations for creative optimization, and platform opportunities to ensure alignment with overall marketing objectives.
Qualifications
- Bachelor's degree or studying in a field related to Marketing.
- 5+ years in performance or growth marketing, with at least 5 years in leadership roles managing teams and budgets.
- Expert-level proficiency in Google Ads platform (Search, Shopping, Performance Max, Display, Youtube) and strong understanding of Google Tag Manager for tracking implementation, or Expert-level proficiency in Meta Ads (Facebook & Instagram).
- Strong quantitative skills. Experience in Excel/Google Sheets a must. Knowledge of SQL and BI tools is a plus
- Experience with Ecommerce a plus
Benefits
- 100% company-funded health and dental insurance for employees and immediate family members
- Life Insurance
- Meal voucher
- R$400,00 Commuting benefit
- R$180,00 for home office assistance
- Incentive for the phone finance product
- Budget for noise-canceling headphones
- Budget for home office equipment
- Annual budget for wellness perks
- $2,000 USD annual Co-working travel perk
- $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
Bi Tools
Excel
Google Ads
Google Sheets
Google Tag Manager
Meta Ads
SQL
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
