Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
The Marketing Signals Center of Excellence (MSCE) within the Global Marketing Engines & Experiences Group is driving the transformation of Microsoft’s commercial marketing. Our team is modernizing and integrating channels through advanced analytics, marketing automation, and digital marketing—enabling connected journeys and accelerating pipeline growth. We operate at enterprise scale, delivering millions of new contacts annually and nurturing them into leads and sales recommendations. MSCE supports digital sales connected to global marketing strategy, impacting performance and growth across regions and time zones.
As the Performance Marketing & Optimization Lead, you will be at the forefront of this transformation—driving agile marketing excellence, precision targeting, and automation delivery to optimize the full funnel at enterprise pace. This is a strategic role for someone who has run significant agile marketing campaigns and can enable innovation, velocity, and measurable impact on business outcomes.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
The Performance Marketing & Optimization Lead requires an understanding of performance optimization and go to market strategy, combined with the ability to influence peers and stakeholders through clear plans, data informed recommendations, and operational rigor. We’re looking for a curious, execution minded lead who enjoys digging into planning, technology, and performance signals to enable better decisions and stronger campaign outcomes, with a background that blends strategic thinking and hands on operational experience.
- Orchestrate Agile Performance Campaigns at Scale - Lead the evolution from static campaign execution to always-on optimization, applying deep expertise in performance marketing frameworks and agile methodologies to accelerate campaign cycles and drive business impact.
- Precision Targeting & Technical Workflow Leadership - Champion advanced targeting models (PTAL automation, segmentation, ring-fenced budget tests) and oversee technical delivery for automation and segmentation workflows. Ensure technical operations are optimized for speed, accuracy, and compliance.
- Funnel Optimization Through Performance & Capability Integration - Integrate go‑to‑market performance data across campaigns, channels, and execution workflows to improve end‑to‑end funnel effectiveness. Drive performance reviews that convert signals into execution adjustments, investment shifts, and optimization actions.
- Governance & Strategic Enablement - Establish governance that enables speed and innovation. Define decision rights and escalation paths for campaign changes, publish governance artifacts, and coach teams on agile marketing principles and technical enablement. This includes broader consideration of data governance and privacy implications to campaign workflows.
- Stakeholder Management & Cross-Organizational Partnership - Build strong, trusted relationships and partnerships with cross-functional teams. Understand and align strategic initiatives, and optimize models for key outcomes and impact.
- Operational Excellence & FY27 Campaign Planning Support - Drive operational excellence across performance marketing enablement by establishing disciplined planning rhythms, operational standards, and execution readiness checks. Support FY27 campaign planning by translating strategic priorities into executable operational plans, capacity assumptions, and sequencing models. Partner with marketing and business teams to ensure plans are grounded in performance learnings, platform capabilities, and delivery constraints—enabling confident execution at enterprise scale.
Qualifications
Required/minimum qualifications
- Master's Degree in in Marketing, Business, Operations or related field AND 3+ years experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience.
- Master's Degree in Marketing, Business, Operations or related field AND 6+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR equivalent experience.
- Track record running agile marketing campaigns for large organizations, with expertise in precision targeting, media optimization, and workflow automation.
- Understanding of technical marketing operations, funnel optimization, and data-driven decision making.
- Experience leading cross-functional teams and coaching on agile marketing principles.
- Strategic thinking, communication, and stakeholder management skills.
- Experience with enterprise marketing automation and advanced analytics.
- Ability to drive measurable impact through innovation and execution.
- Skilled at synthesizing insights and translating data into actionable recommendations.
- Strategic thinker and clear communicator across all levels.
- Collaborative, influential, and adept at building stakeholder relationships.
- Decision-making and analytical skills in fast-paced environments.
- Deep market knowledge and expertise in sales/marketing operations
- Effective at value-based communication and creating clarity around strategy.
- Adaptable, creative problem-solver with a growth mindset.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Skills Required
- Master's Degree in Marketing, Business, Operations or related field AND 3+ years experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience
- Track record running agile marketing campaigns for large organizations, with expertise in precision targeting, media optimization, and workflow automation
- Understanding of technical marketing operations, funnel optimization, and data-driven decision making
- Experience leading cross-functional teams and coaching on agile marketing principles
- Experience with enterprise marketing automation and advanced analytics
- Strategic thinking, communication, and stakeholder management skills
- Ability to drive measurable impact through innovation and execution; synthesize insights into actionable recommendations
Microsoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.
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Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
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Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
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Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.
Microsoft Insights
What We Do
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
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