The Role
Lead and optimize multi-channel paid acquisition (search, social, display, video, affiliates, e-commerce). Define KPIs, manage budgets, run A/B tests, analyze funnels with GA4/Looker, leverage AI and marketing automation, partner with creative and SEO teams, and continuously improve campaign ROI and user engagement.
Summary Generated by Built In
This role is for one of the Weekday's clients
Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
We are seeking a data-driven Performance Marketing Manager to lead, execute, and optimize digital campaigns across multiple platforms. This role sits at the intersection of strategy, analytics, creativity, and AI, with a strong focus on driving measurable business growth, maximizing ROI, and enhancing user engagement across channels.
RequirementsKey Responsibilities
- Develop and execute integrated performance marketing strategies across channels including search, social, display, video, affiliates, and e-commerce
- Define KPIs, establish benchmarks, and ensure campaigns consistently meet or exceed performance targets
- Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other ad networks
- Benchmark performance against competitors and industry standards to identify optimization opportunities
- Collaborate with SEO partners to drive on-page and off-page optimization, including leveraging emerging AI-driven search ecosystems
- Analyze user journeys, funnel performance, and attribution models using tools like GA4, Looker, and platform analytics dashboards
- Continuously refine campaigns through A/B testing, audience segmentation, and data-driven insights to maximize ROI
- Partner with creative, design, and content teams to develop high-performing ad creatives and messaging
- Ensure consistency in brand voice and communication across all digital channels
- Manage campaign budgets effectively, tracking spend against performance and optimizing allocation
- Conduct ongoing competitive analysis and stay updated on industry trends and innovations
- Leverage AI-powered tools for audience targeting, campaign optimization, budget allocation, and predictive analytics
- Experiment with emerging AI and automation tools to enhance campaign performance
- 2–5 years of hands-on experience in performance marketing, preferably in tech, e-commerce, fintech, or consumer-focused industries
- Strong analytical and quantitative skills with proficiency in digital analytics and optimization tools
- Expertise in paid media channels including Google Ads, Meta Ads, SEM, SEO, display, video, affiliate marketing, and retargeting
- Experience with AI tools, marketing automation, predictive analytics, or prompt engineering for campaign optimization
- Excellent communication, stakeholder management, and project management abilities
- Ability to work independently and thrive in a fast-paced, dynamic environment
- Bachelor’s degree in Marketing, Business, Engineering, or a related field
- MBA (preferably with a marketing or digital specialization) is a plus
- Certifications in digital marketing platforms (Google Ads, Meta, Analytics, AI tools) are highly desirable
- Exposure to global or multi-market campaigns is an advantage
- Experience in real estate marketing is a plus
- A performance-focused marketer with a strong experimentation mindset
- Passion for digital innovation, AI, and emerging marketing technologies
- Ability to translate data into actionable insights and scalable growth strategies
- A proactive problem-solver who continuously tests, learns, and optimizes
- Performance Marketing
- Digital Advertising
- Campaign Optimization
- Data Analytics
- SEO & SEM
- AI in Marketing
- Marketing Automation
Skills Required
- Minimum 3 years of experience in performance marketing
- Hands-on experience with Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, SEM, SEO, display, video, affiliate marketing, and retargeting
- Proficiency with digital analytics and optimization tools (GA4, Looker, platform analytics dashboards)
- Experience using AI tools, marketing automation, predictive analytics, or prompt engineering for campaign optimization
- Strong analytical and quantitative skills, experience with A/B testing and attribution models
- Excellent communication, stakeholder management, and project management abilities
- Bachelor's degree in Marketing, Business, Engineering, or related field
- MBA with marketing/digital specialization
- Certifications in digital marketing platforms (Google Ads, Meta, Analytics, AI tools)
- Exposure to global or multi-market campaigns
- Experience in real estate marketing
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The Company
What We Do
Weekday is an AI-powered recruitment platform that helps startups hire top-tier engineering and product talent. By leveraging a massive database of white-collar professionals and advanced outreach tools, the company streamlines the hiring process through automated sourcing, AI-driven resume screening, and white-glove contingency services. Their mission is to modernize recruitment by enabling companies to discover and engage passive candidates efficiently, ensuring high-quality hires for critical roles.
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