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Job Title: Performance Marketing - Senior Manager
Function: Growth / Performance
Location: Bengaluru
Role Type: Full-time
About AppsForBharat
AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community.
Role Overview
We are looking for performance-driven growth professionals to own and scale our user acquisition engine.
You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior.
This is not just a media buying role, it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels.
What You’ll Do
Plan, launch, and scale app marketing campaigns across Meta & Google (UAC)
Own end-to-end campaign performance — budgets, bidding, optimization
Drive improvements in CPI, CAC, ROAS, and revenue growth
Optimize full funnel (CTR → CVR → CPI → ROAS)
Run continuous A/B testing across creatives, audiences, and funnels
Collaborate with product, content, and category teams to improve conversion
Align campaigns with consumer behavior, events, and seasonal trends
What We’re Looking For
5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first)
Strong hands-on experience with Meta Ads & Google Ads (UAC)
Proven track record of scaling high-budget campaigns with strong CAC/ROAS control
Experience in conversion-focused funnels (purchase / transaction-led)
Strong understanding of performance metrics, attribution, and funnels
Analytical mindset with experience in Excel / dashboards
Strong Preference
Exposure to revenue-driven campaigns (not just lead gen)
Experience scaling during high-traffic events / seasonal spikes
Why Join Us
Own high-impact growth levers end-to-end
Work on a high-scale consumer product used by millions
Solve real business problems, not just campaign execution
Skills Required
- 5-7+ years of experience in performance marketing / growth (D2C / B2C / app-first)
- Strong hands-on experience with Meta Ads & Google Ads (UAC)
- Proven track record of scaling high-budget campaigns with strong CAC/ROAS control
- Experience in conversion-focused funnels (purchase / transaction-led)
- Strong understanding of performance metrics, attribution, and funnels
- Analytical mindset with experience in Excel / dashboards
What We Do
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content. Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives. Read more about us here: appsforbharat.com
