ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
ABOUT
We’re looking for a Performance Marketing Manager who can own and scale Baseten’s paid acquisition engine. This role is about building a high-signal, scalable growth machine that converts ML engineers and AI builders into users, pipeline, and revenue.
RESPONSIBILITIES
Own paid acquisition strategy end-to-end, with rigorous funnel analytics (CAC, conversion, pipeline attribution) and clear performance dashboards.
Design and execute structured experimentation across channels, creative, audiences, and landing pages (hypothesis → test → scale).
Scale high-performing campaigns and audiences to grow qualified pipeline while reducing blended CAC.
Build performance marketing into a predictable, data-driven growth engine aligned to priority ICP segments.
REQUIREMENT
Managed and deployed an $XXM paid ads budget
Has deep experience running paid acquisition across Google, LinkedIn, X, Reddit, and emerging technical channels
Understands how to market to a technical audience (ML engineers, infra leaders, AI founders)
Thinks in funnels, cohorts, CAC/LTV, and pipeline contribution
Is highly analytical and comfortable operating in ambiguity
Has worked in B2B SaaS or developer tooling
Has an existential interest in AI and understands the current model/infrastructure landscape
Can translate complex infrastructure into compelling, conversion-focused messaging
Moves fast, tests constantly, and optimizes relentlessly
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Generous PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Top Skills
What We Do
At Baseten we provide all the infrastructure you need to deploy and serve ML models performantly, scalably, and cost-efficiently.
Get started in minutes, and avoid getting tangled in complex deployment processes. You can deploy best-in-class open-source models and take advantage of optimized serving for your own models.
We also utilize horizontally scalable services that take you from prototype to production, with light-speed inference on infra that autoscales with your traffic.
Best in class doesn't mean breaking the bank. Run your models on the best infrastructure without running up costs by taking advantage of our scaled-to-zero feature
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