Performance Marketing Manager

Reposted 16 Days Ago
2 Locations
In-Office or Remote
Mid level
Fintech • Software • Financial Services
The #1 platform for multi-entity finance that unites both an AI-native ERP and FP&A in one place.
The Role
Lead multi-channel performance marketing (paid search, social, direct mail), run experiments on creative and landing pages, set up tracking and attribution, manage budgets against CAC/ROAS, and grow qualified signups and demo requests while building brand awareness for finance leaders.
Summary Generated by Built In

About LiveFlow

We are building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises.

We have raised over $21M from top-tier investors including: YC, YC Continuity, Valar Seedcamp, WndrCo, Moonfire, Bradley Horowitz (VP Product, Google) and more.

We are helping thousands of companies to streamline their financial workflows and we have hundreds of 5/5 ratings on G2.

Our founding team previously worked at Europe's fastest growing fintech, Revolut.

About the Role

We're looking for a Performance Marketing Manager to lead our multi-channel performance marketing strategy across paid search, paid social, direct mail, creative experimentation, and more.

Your mission is to drive qualified signups and demo requests while building brand awareness among finance leaders. This is an IC role reporting directly into the founding team. You'll be our first dedicated performance marketing hire — so you should be equal parts analytical and creative, and comfortable building the playbook.

What You'll Do

  • Own multi-channel performance marketing: paid search, paid social, direct mail

  • Build and scale brand awareness campaigns targeting finance & accounting teams

  • Identify and test new channels — always looking for the next scalable lever

  • Brief, test, and iterate on ad creative and landing pages with our design team

  • Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't

  • Set up tracking, attribution, and reporting across all channels

  • Run structured experiments on copy, creative, audiences, and bidding strategies

  • Monitor competitive activity and spot new opportunities

What We're Looking For

  • 3–6 years managing multi-channel performance marketing for a B2B SaaS company

  • Proven track record driving measurable pipeline, not just clicks and impressions

  • Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter

  • Highly analytical

  • Highly creative; you can write or brief compelling copy for a finance audience

  • Experience with or curiosity about non-digital channels like direct mail and affiliates

  • Strong grasp of conversion tracking, UTM structures, and multi-touch attribution

  • Comfortable in a fast-moving startup where you'll build processes from scratch

Bonus Points

  • Experience marketing to finance teams, CFOs, or accounting professionals

  • Familiarity with HubSpot, Salesforce, Clay, or similar platforms

  • Experience with landing page optimization and CRO

  • You've been an early marketing hire at a startup before

Top Skills

Google Ads,Meta Ads Manager,Linkedin Ads,Twitter Ads,Hubspot,Salesforce,Clay,Utm Tracking,Conversion Tracking,Multi-Touch Attribution,Landing Page Optimization,Cro
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The Company
HQ: New York, New York
52 Employees
Year Founded: 2021

What We Do

LiveFlow transforms the way Accounting and Finance teams work. Flow unites Accounting, AP/AR, and FP&A in one AI-native ERP, while the FP&A platform automates consolidation and reporting directly in Excel & Google Sheets. From real-time dashboards to month-end close, LiveFlow turns hours of manual work into minutes, so teams can focus on delivering strategic insights that drive business forward.

Why Work With Us

We combine real ownership with real impact! We’re transforming how finance teams work, and every team member helps shape that mission. We hire for ambition and drive over pedigree, offer global exposure, and give you the autonomy to grow fast, take initiative, and build meaningful solutions as we scale.

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