Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Job Title
Performance Marketing Manager
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Lingo Division. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation.
As the Performance Marketing Manager for Lingo, you will be an instrumental part of our growth trajectory as we bring an exciting new product to market. You will own all growth and performance media campaigns from strategy to execution, working closely with our media agency and cross functionally with key teams across the organization.
What You’ll Work On
- Create and execute a strong performance marketing strategy and drive new user growth by managing and optimizing paid campaigns across Search, Social, and Display.
- Manage the relationship with our media agency, analyzing data to uncover growth opportunities and refine strategies to optimize for impact.
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.
- Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners.
- Identify and test new channels, formats, and strategies to continue to meet or exceed established critical metrics.
- Work cross-functionally with brand marketing, creative, DTC, finance, analytics, and product teams to align marketing efforts with overall business goals.
- Stay updated with the latest performance marketing trends, technologies, and best practices.
Required Qualifications
- Bachelor’s Degree (± 16 years) in related field. An equivalent combination of education and work experience
- Minimum 7 years of related work experience.
Preferred Qualifications
- Strong knowledge and experience with SEO, SEM and Social Media best practices preferred.
Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is
$109,300.00 – $218,500.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:LNGO Lingo
LOCATION:United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Top Skills
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
