The Role
Lead paid acquisition and performance marketing for fintech investment products across app and web platforms. Own Meta, Google, Apple Search Ads, programmatic, and OEM channels; optimize CAC, ROAS, LTV:CAC, activation, and full-funnel conversion. Manage experimentation, attribution, reporting, agencies, and platform relationships while partnering with product, analytics, CRM, and creative teams. Build AI-enabled workflows for campaign analysis, automation, budget allocation, and performance optimization, while mentoring a junior marketer.
Summary Generated by Built In
About LenDenClub:
LenDenClub is India’s largest RBI-registered (NBFC-P2P) Peer-to-Peer (P2P) lending platform. We are a platform for lenders seeking high interest with creditworthy borrowers, bridging the gap left by traditional credit institutions. With over 3 crore users and ₹16,000 crore+ in loans disbursed, we command more than 98% of India’s P2P lending market. Our 4.4+ rating on the App Store reflects our commitment to offering a trustworthy and secure lending experience. Powered by cutting-edge technology and a user-first approach, we are setting new benchmarks in India’s evolving fintech ecosystem. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a 'Great Place to Work' successively for four years by the Great Place to Work Institute, Inc.
About InstaMoney:
InstaMoney is our cutting-edge Loan Service Provider (LSP) platform, built to make borrowing fast, flexible, and fully digital for users across India. With over 30 million downloads, InstaMoney offers seamless credit access through a simple and intuitive mobile app. From Personal Loans and Merchant Loans, InstaMoney provides short- to mid-tenure credit solutions.
About the Role
We are looking for a highly analytical, growth-oriented, and execution-driven Paid Acquisition Manager to lead user acquisition and performance marketing for investment products.The role will be part of the Digital Marketing team responsible for scaling the B2C investments business across app and web platforms. This role requires end-to-end ownership of paid growth channels, user acquisition efficiency, activation quality, and full-funnel performance optimization.The ideal candidate combines strong fintech/investment domain expertise with deep app-growth experience and a modern AI-first operating mindset. This individual should be comfortable leveraging AI tools, automation workflows, and performance intelligence systems to drive faster analysis, optimization, experimentation, and execution at scale.This is a high-impact and fast-paced role with strong visibility and significant growth opportunities within the organization.
Key Responsibilities
• Own end-to-end paid acquisition strategy and execution across Meta Ads, Google Ads, Apple Search Ads (ASA), Programmatic channels, and OEM/app-install partnerships.
• Build and execute monthly digital media acquisition plans in collaboration with internal stakeholders and external partners.
• Drive scalable user acquisition while maintaining efficient CAC, ROAS, and LTV:CAC.
• Own and optimize activation quality, with KPIs like users investing ₹5,000+ within 30 days.
• Own the complete acquisition funnel from Impression → Install → Registration → KYC → First Investment → Repeat Investment.
• Continuously improve CPI, CAC, activation rates, uninstall rates, funnel conversion rates, and user quality metrics.
• Plan, execute, and measure structured experiments across creatives, audience cohorts, bidding models, landing pages, messaging, and channel mix.
• Identify and scale new acquisition opportunities and emerging growth channels.
• Manage external agencies, media partners, and platform relationships.
• Mentor and guide one junior performance marketing resource.
• Collaborate closely with Product, CRM/Lifecycle Marketing, Analytics, Creative, and Business teams.
AI-Driven Growth & Marketing Operations
• Leverage AI tools, agents, and automation workflows for campaign analysis, creative iteration, audience insights, performance reporting, experimentation planning, budget allocation recommendations, and funnel diagnostics.
• Build a high-velocity, AI-assisted performance marketing operating model to improve speed, efficiency, and optimization quality.
• Use AI-enabled analytics and workflow tools to derive actionable insights and automate repetitive marketing operations where possible.
• Stay updated on emerging AI-driven marketing technologies, growth tooling, and platform capabilities to improve acquisition performance.
Analytics, Attribution & Reporting
• Generate weekly and monthly reporting for CAC, ROAS, activation cohorts, revenue metrics, channel performance, user quality, and funnel conversion.
• Monitor attribution and campaign performance using tools such as AppsFlyer, Adjust, Branch, GA4, Mixpanel, and Clevertap.
• Curate actionable insights from Meta Business Manager, Google Ads, analytics platforms, and attribution systems.
• Validate optimization hypotheses through structured A/B testing and cohort analysis.
Desired Skills & Experience
• 7+ years of hands-on experience in performance marketing for app-first businesses.
• Mandatory experience in fintech, investments, wealth-tech, or trading/broking platforms.
• Strong expertise across Meta Ads, Google Ads/UAC, and app acquisition ecosystems.
• Proven experience managing high-budget acquisition campaigns.
• Strong understanding of attribution models, funnel analytics, cohort analysis, and performance optimization.
• Experience driving app growth and user/customer activation at scale.
• Strong analytical mindset with a data-first approach to decision-making.
• Experience with Apple Search Ads, programmatic buying, and OEM partnerships is a plus.
• Working knowledge of SQL, AI-enabled marketing workflows/tools, and marketing automation systems is an added advantage.
Success Metrics
• Scale high-quality user acquisition profitably.
• Improve activation rates for quality users
• Maintain sustainable CAC and healthy LTV:CAC benchmarks.
• Improve overall funnel efficiency and user quality.
• Drive channel diversification and scalable growth opportunities.
• Build AI-enabled operating efficiencies within performance marketing workflows.
Skills Required
- 7+ years of hands-on performance marketing experience for app-first businesses
- Experience in fintech, investments, wealth-tech, or trading/broking platforms
- Strong expertise in Meta Ads, Google Ads/UAC, and app acquisition ecosystems
- Experience managing high-budget acquisition campaigns
- Understanding of attribution models, funnel analytics, cohort analysis, and performance optimization
- Experience driving app growth and user or customer activation at scale
- Strong analytical, data-driven decision-making skills
- Experience with Apple Search Ads, programmatic buying, and OEM partnerships
- Working knowledge of SQL, AI-enabled marketing workflows or tools, and marketing automation systems
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The Company
What We Do
LenDenClub is a leading Peer-to-Peer (P2P) Lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 20lakh+ investors on board, LenDenClub has become a one-stop investment solution. LenDenClub’s FMPP has delivered returns above 11% p.a. to its investors in the past 3 months. It is a preferred alternative investment avenue over traditional asset classes. Moreover, it is safeguarded by market volatility and inflation. Therefore, investing with LenDenClub is a great way to diversify your investment portfolio. P2P investment is subject to risks. And investment decisions taken by a lender on the basis of this information are at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower.
