The Role
Own paid customer acquisition and revenue growth across Meta and Google Ads. Manage and scale ₹50 Lakhs-plus monthly budgets, optimize profitability metrics, build testing roadmaps, analyze funnels and attribution, and maintain tracking across Meta, Google Analytics, Google Tag Manager, checkout tools, and Shopify. Brief creative teams, resolve tracking discrepancies, produce actionable reports, and collaborate with creative, website, and product teams.
Summary Generated by Built In
About:
AMINU is a fast-growing beauty and wellness brand focused on innovation, education, and delivering exceptional customer experiences. We are looking for a data-driven, highly analytical, and results-oriented Media Buyer / Performance Marketing Manager to drive customer acquisition, revenue growth, and campaign performance across digital channels.
This role goes beyond campaign management. We are looking for someone who understands performance marketing end-to-end — from media buying and scaling campaigns to attribution, tracking infrastructure, analytics, and growth optimization.
What you will do
- Own customer acquisition and revenue growth through paid digital channels.
- Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage and scale monthly advertising budgets of ₹50 Lakhs+ while maintaining efficiency and profitability.
- Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.
- Build structured testing roadmaps across audiences, creatives, offers, landing pages, and campaign strategies.
- Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.
- Creative briefing, you do not need to produce creatives, but you must know what converts and brief accordingly
- Establish tracking standards, UTM taxonomy, attribution consistency between Meta, checkout tool, Google analytics, and Shopify
- Build a creative testing framework with iteration cadence
- Own the paid media budget — allocate across channels, justify decisions with data
- Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setups.
- Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve them.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with platform updates, emerging trends, and best practices across paid media and analytics.
What We're Looking For
- 4–6 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Can read a Shopify analytics report and cross-reference it with Meta and Google Ads
- Proven track record of scaling customer acquisition while maintaining profitability.
- Experience managing and optimizing monthly advertising spends of ₹50 Lakhs or more.
- Hands-on experience implementing and troubleshooting:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Conversion Tracking
- Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting.
- Has briefed creative for paid social, knows the difference between a hook-body that converts and one that looks good
- Comfortable analyzing data and translating insights into actionable growth strategies.
- Experience working with D2C, E-commerce, Beauty, Wellness, FMCG, Consumer brands or Performance Marketing agencies is highly preferred.
- Strong attention to detail, ownership mindset, and ability to work in a fast-paced environment.
- Comfortable collaborating with Creative, Website, and Product teams.
Bonus Points:
Has worked in a founder-led brand where they had real ownership, not just task execution
Personality Fit:
- You care about the brand, not just the ROAS. A campaign that hits 3x by targeting the wrong audience is a failure.
- You flag problems before they become expensive. Silence is not acceptable when something is below the floor.
- You build systems, not spreadsheets. Reporting should be automated or templated within the first 30 days.
The hiring process will include 1–2 assignments (all copyrights remain with the candidate unless otherwise agreed) and 3 interview rounds to ensure a strong mutual fit.
Compensation: Based on experience and expertise (open conversation)
Timings: Monday to Saturday 10am to 7 PM
Skills Required
- 4-6 years of hands-on experience in performance marketing, media buying, or growth marketing
- Strong expertise in Meta Ads and Google Ads
- Experience scaling customer acquisition while maintaining profitability
- Experience managing and optimizing monthly advertising spend of ₹50 Lakhs or more
- Ability to analyze Shopify reports and cross-reference them with Meta and Google Ads
- Hands-on experience with Google Analytics 4
- Hands-on experience with Google Tag Manager
- Hands-on experience with Meta Pixel
- Hands-on experience with Conversion API
- Hands-on experience implementing and troubleshooting conversion tracking
- Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting
- Ability to brief creative for paid social and identify converting hooks and copy
- Ability to analyze data and translate insights into actionable growth strategies
- Experience with D2C, e-commerce, beauty, wellness, FMCG, consumer brands, or performance marketing agencies
- Strong attention to detail, ownership mindset, and ability to work in a fast-paced environment
- Ability to collaborate with creative, website, and product teams
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
