Location:
London, GBPERFORMANCE MARKETING MANAGER
Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts, including The New Yorker Radio Hour, Vanity Fair’s Little Gold Men, and Vogue Stories.
The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.
Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday)
What you'll do:
You will help create and develop our digital marketing strategy across paid channels as well as owned and earned media, to drive growth for all consumer business areas, strategically planning full-funnel campaigns with a focus on delivering customer acquisition targets.
You will serve as the team’s digital media specialist, responsible for defining best-in-class digital media strategies, managing channel performance and using data to optimise performance to maximise ROI, CPA and LTV.
Key Duties & Responsibilities:
With the support of the European Performance & Growth Director, you will drive consumer revenue growth through acquisition, retention and engagement marketing campaigns that align to our strategy. You will plan and deliver full-funnel strategies across digital channels and will work with the CRM and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.
The Performance Marketing Manager is responsible for leading the digital marketing strategy and execution across magazine subscriptions, memberships and ecommerce products across all of our brands. With a strong focus on digital growth, you will define and deliver integrated marketing plans that drive acquisition, retention and lifetime value KPIs.
You will build strong cross-functional relationships to develop creative, high-performing campaigns, collaborating closely with commercial, legal and brand teams to maximise opportunities. You will analyse and optimise activity through data-driven insights to deliver sustained growth.
You will proactively identify new growth opportunities including emerging channels and strategies, partnerships and testing roadmaps. You will manage marketing budgets to deliver set revenue and performance targets, reporting to stakeholders on marketing impact, learnings and opportunities.
What will you be doing?
You will help create and develop our digital marketing strategy, across owned, earned and paid channels, to drive growth for all consumer business areas, strategically planning full-funnel campaigns to drive awareness, consideration and acquisition
You will lead the execution of the digital marketing strategy across all channels, managing budgets to meet KPI and revenue targets. You will own the end-to-end processes, including approvals and QA, adhering to set deadlines
You will work closely with the Partnerships and CRM Marketing Managers to align strategies and ensure cross-channel integration that maximises impact. You will support and help elevate their plans through strategic guidance and optimisation, ensuring initiatives are prioritised according to business value and growth potential
You will serve as the team’s paid media specialist, responsible for defining best-in-class paid media strategies, managing channel performance and continually optimising performance to maximise ROI and LTV
You will work with our European Consumer Revenue analysts to consistently monitor & optimise your KPIs and the levers that impact them, using the data / analytics to critique our current strategy and create test & learn plans that will inform the future strategic direction of your campaigns, balancing innovation against current performance. You will regularly present your learnings and future plans back to key stakeholders in the most relevant way
You will also work with the data intelligence team and the CRM & Segmentation to ensure the right customer targeting and data set up for certain campaigns, utilising our customer data platform
You will work with both internal & external designers to develop the marketing creative strategy to ensure our marketing assets are best in class at driving performance and compliments the brands
You will help forecast our future performance and make informed recommendations on how to develop our plans, based on performance, market trends and new opportunities
Who you are:
A performance-driven digital media expert with a minimum of 7 years experience of running and optimising campaigns on paid media platforms including Meta, Google & TikTok that is confident managing significant budgets and driving measurable ROI
Client side consumer marketing professional with relevant experience working on DTC or B2C within fast paced consumer sectors (such as fashion, beauty, tech or media)
Experience of successfully managing affiliate programmes, such as AWIN or Impact
Proven experience managing vendors and external partners, overseeing agency relationships end-to-end - i.e. from briefing and budgeting, to performance reviews and optimisation
Proven track record of driving business impact and devising fully integrated marketing strategies to deliver both acquisition & retention objectives and KPIs such as CPA and LTV
Solid understanding of the full marketing mix, with experience integrating digital activity with CRM, partnerships, print media and events to maximise impact
Driven, enthusiastic with strong commercial acumen and excellent organisational skills and ability to deal with a broad variety of tasks & prioritise workload effectively, including project management and coaching others
Ability to work collaboratively with excellent people skills; you will need to be confident working with and aligning cross-functional teams who may have conflicting priorities
Highly analytical, utilising data to uncover insights and opportunities, testing new approaches and continually improving marketing effectiveness. This includes an expertise in data platforms and tools that will drive improvements in attribution modeling, DMP integration, and our overall analytics processes
Does this sound like you?
Please submit your CV and cover letter/portfolio, which highlights why you'd love to take on this role and why you're a great match for what we're looking for.
We value the time and effort behind every application. All submissions are reviewed by a member of our talent team - we don’t use AI-assisted technology to review applications.
What benefits do we offer?
- 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
- You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
- We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
- We’re a dog-friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
- We encourage personal and professional growth through the Condé Nast Learning Hub, where you’ll find an extensive portfolio of learning courses and training available in local languages.
- Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
Skills Required
- Minimum 7 years of experience running and optimizing paid media campaigns
- Experience with Meta, Google, and TikTok paid media platforms
- Experience managing significant marketing budgets and driving measurable ROI
- Client-side consumer marketing experience in DTC or B2C sectors
- Experience managing affiliate programs such as AWIN or Impact
- Experience managing vendors, agencies, and external partners end-to-end
- Track record developing integrated acquisition and retention marketing strategies
- Experience managing CPA, LTV, revenue, and other performance KPIs
- Understanding of the full marketing mix and integration with CRM, partnerships, print media, and events
- Strong commercial acumen and organizational skills
- Ability to manage multiple priorities and project activities
- Ability to coach others
- Strong collaboration and cross-functional communication skills
- Highly analytical approach to identifying insights, testing strategies, and improving marketing effectiveness
- Expertise with data platforms, attribution modeling, DMP integration, and analytics processes
Condé Nast Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Condé Nast and has not been reviewed or approved by Condé Nast.
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Parental & Family Support — Parental leave has been expanded to 14 weeks fully paid for covered editorial staff, alongside expanded bereavement and protections that support family needs. Hybrid work protections and guaranteed comp time after 40 hours further ease caregiving and schedule demands.
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Leave & Time Off Breadth — Time off offerings include generous PTO, UK packages with 25 days plus bank holidays, and added days for moving or volunteering. Company practices like holiday closures and guaranteed compensatory time reinforce usable time away from work where applicable.
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Healthcare Strength — Healthcare options include provisions such as Bupa Private Healthcare in the UK and access to an Employee Assistance Programme. U.S. roles commonly include core medical, dental, and related coverage as part of the package.
Condé Nast Insights
What We Do
Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 88 million consumers in print, 419 million in digital and 432 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in New York and London, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain and Taiwan. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality.
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