Plan, execute & optimize paid campaigns across Meta, Google (Search, Display, Shopping), YouTube & Affiliates.
Manage daily budgets, bidding strategies, pacing and ROAS-driven outcomes.
Build & optimize acquisition funnels for D2C website – landing pages, content, audiences, retargeting.
Work closely with creative, content & brand teams to develop high-converting ad creatives.
Create A/B tests for messaging, audience, and creative variations; track learning outcomes.
Analyze campaign data to generate weekly/monthly insights & performance improvements.
Reduce CAC and increase ROAS through experimentation, retention loops & remarketing.
Track key metrics: CTR, CAC, ROAS, LTV, CVR, AOV, RCR, repeat purchases.
Collaborate with marketplace teams (Amazon/Flipkart/Nykaa) to improve paid visibility and performance.
Explore emerging performance channels — Influencer-driven performance, affiliates, UGC etc.
Requirements
Have 4–6 years of experience in D2C/Performance marketing (Beauty, FMCG or Consumer brands preferred).
Are obsessed with metrics, dashboards and campaign ROAS.
Can scale budgets without compromising profitability.
Have hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo/SMS channels.
Love experimenting, testing hypotheses and optimising funnels.
Think like a growth hacker, execute like a performance marketer.
Benefits
Ownership and freedom to build Dermatouch’s growth engine.
High-growth environment with fast decision cycles.
Skills Required
- 4–6 years of experience in D2C or performance marketing
- Experience with Meta Ads Manager
- Experience with Google Ads
- Experience with Google Analytics 4 (GA4)
- Experience with Klaviyo or SMS channels
- Beauty, FMCG, or consumer brand experience
- Strong focus on metrics, dashboards, and campaign ROAS
- Ability to scale budgets while maintaining profitability
- Experience experimenting, testing hypotheses, and optimizing funnels
What We Do
Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.
