Performance Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
New York City, NY, USA
In-Office
60K-200K Annually
Mid level
Software
The Role
Run and optimize multi-channel paid campaigns (Google, Meta, TikTok, YouTube, LinkedIn, Reddit, X), test creative at scale, stand up new channels, own conversion tracking and attribution, deliver performance reporting from top-of-funnel through pipeline, and improve ROAS via A/B testing, cohort analysis, and audience segmentation.
Summary Generated by Built In
About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Where You'll Create Impact
  • Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week

  • Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting

  • Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend

  • Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership

  • Set up or significantly improved conversion tracking and attribution

  • Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem

  • Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

What Sets You Up for Success
  • 3-5 years of experience managing digital marketing campaigns

  • Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager

  • Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Why You’ll Thrive Here
  • Significant equity ownership in one of the top AI companies in the world

  • You’re joining early and will grow with DualEntry

  • Your feedback shapes the product directly

  • High-speed, high-trust environment with high expectations

Meet the Team
  • Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness

  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits
  • Equity: $40,000 - $60,000

  • Base Salary: $160,000 - $200,000

  • Medical, dental & vision insurance

  • One Medical membership

  • Mental health support (Talkspace)

  • Fertility & family-building support (Kindbody)

  • Virtual healthcare (Teladoc Health)

  • 401(k) benefits

  • Commuter benefits

  • Learning & development budget for courses, certifications & language learning

  • Unlimited AI tokens

  • AI skills development & enablement

  • Visa & permanent residence sponsorship

  • Relocation support for employees moving to New York

  • Flexible PTO (27 days, including public holidays)

  • Collaborative, in-office culture with no bureaucracy

  • Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry

Skills Required

  • 3-5 years of experience managing digital marketing campaigns
  • Hands-on experience with Google Ads and/or Meta Ads Manager
  • Managed $50K-$250K/month in ad spend and scaled budgets while maintaining efficiency
  • Experience running and optimizing campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X
  • Set up or significantly improved conversion tracking and attribution
  • Experience with A/B testing, cohort analysis, and customer segmentation
  • Experience standing up new channels (programmatic, podcast ads, CTV)
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The Company
HQ: New York, NY

What We Do

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating 90% of manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry. Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

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