About the role
Salmon products are growing and paid acquisition is one of our primary growth streams. We are actively scaling, testing new channels, and have built a creative pipeline to support the volume.
We're looking for a Performance Marketing Manager to join our User Acquisition team and own results end-to-end. The core of the role is hands-on work with the channels that drive the most volume — launching and optimizing campaigns directly or through partners, working closely with the creative production team, and staying laser-focused on what scales.
Big ambitions, real resources, products that are actually growing — there's a lot to work with.
What you'll do
Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.
Be involved in creative production — generate new concepts, collect creative references in creative backlog.
Own paid growth end-to-end — you decide which channels, creatives, and funnels to scale, and you're accountable for the results.
Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
Maintain a structured experiment tracking system so learnings compound across channels.
What makes you a strong fit
5+ years of hands-on experience in performance marketing, ideally in fintech, banking, or digital consumer services.
Hands-on experience running and optimizing campaigns on Meta as the primary channel, plus experience with other major acquisition platforms (Google Ads, TikTok Ads, Reddit Ads, or similar).
Experience promoting mobile apps, including the web-to-app (W2A) model.
Experience of running performance as a continuous test loop: form hypotheses, ship variants, draw conclusions from data.
Strong understanding of attribution, tracking, and analytics tools.
Reads the acquisition funnel data and spots where things are working or breaking.
Hands-on with Google Analytics, Tableau, AppsFlyer (or similar platforms).
English B2. Familiarity with the Philippine market is a plus.
Skills Required
- 5+ years of hands-on experience in performance marketing
- Experience in fintech, banking, or digital consumer services
- Hands-on experience running and optimizing campaigns on Meta as primary channel and other platforms (Google Ads, TikTok Ads, Reddit Ads or similar)
- Experience promoting mobile apps including web-to-app (W2A) model
- Experience running performance as a continuous test loop (hypotheses, variants, data-driven conclusions)
- Strong understanding of attribution, tracking, and analytics tools
- Hands-on with Google Analytics, Tableau, AppsFlyer (or similar platforms)
- English proficiency at B2 level
- Familiarity with the Philippine market
What We Do
Salmon Group Ltd is a financial technology company serving Filipino consumers with modern, inclusive financial services. Its platform combines technology, product design, security, data analytics and customer care to make finance easier to access. Salmon offers consumer-focused products including short-term loans and digital banking services, with the broader mission of improving convenience, affordability and financial inclusion while operating securely around the clock.
