IBMC is assisting a fast-paced, high-growth digital marketing and growth agency. Our client specializes in delivering data-driven performance, CRM, and organic growth strategies for enterprise clients across global markets, with deep expertise in financial services, proprietary trading, hedge funds, and fintech. We are seeking a results-driven Fullstack Digital Marketing Manager to lead our Growth Marketing division.
We are seeking an analytical, strategic, and hands-on Fullstack Digital Marketing Manager to lead our cross-functional Growth Marketing team spanning Performance Advertising (Meta & Google Ads), CRM/Email Marketing, and SEO. In this high-ownership leadership role, you will develop and execute full-funnel digital growth strategies, optimize multi-channel budgets, and drive measurable ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV). You will serve as the strategic bridge between performance execution, creative production, and executive reporting.
Key Responsibilities
- Team Leadership & Mentorship: Lead, mentor, and manage specialists across Performance Ads, CRM, and SEO, fostering a high-performing, collaborative agency environment.
- Full-Funnel Growth Strategy: Develop and execute integrated strategies across Meta Ads, Google Ads, lifecycle email marketing/automations, and organic SEO content to maximize full-funnel conversion efficiency.
- Performance & Paid Media Oversight: Direct campaign setup, media planning, audience targeting, and real-time optimization with a strict focus on ROI, CAC, and conversion metrics.
- CRM & Lifecycle Architecture: Guide the CRM specialist in building customer journeys, automated drip workflows, segmentation, and retention campaigns (e.g., Klaviyo/Mailchimp).
- SEO & Content Direction: Oversee SEO technical audits, keyword strategies, and content pipelines to drive sustainable organic traffic acquisition.
- Budget & ROI Management: Manage multi-channel digital marketing budgets, ensuring optimal capital allocation across paid platforms.
- Analytics & Performance Reporting: Own the reporting pipeline; analyze web analytics (GA4), ad platform data, and market trends to deliver actionable insights and executive dashboards.
- Creative & Cross-Functional Collaboration: Direct the development of performance-driven creative briefs, collaborating closely with video, design, web development, sales, and PR teams to deliver high-converting assets on tight deadlines.
Requirements
- Experience: Minimum 5 years of digital marketing experience, with at least 2 years in a direct managerial or team leadership role.
- Domain Expertise: Proven hands-on track record across Performance Advertising (Meta Ads Manager, Google Ads), CRM/Email Marketing, and SEO (Ahrefs, SEMrush).
- Industry Background: Direct experience in a fast-paced, high-pressure Agency environment, preferably with exposure to clients in Financial Services, Proprietary Trading, Hedge Funds, or Fintech.
- Analytical Proficiency: Strong mastery of marketing analytics tools (Google Analytics/GA4, Meta Ads Manager, CRM automation platforms).
- Full-Funnel Lifecycle Knowledge: Deep understanding of customer lifecycle marketing, retention funnels, performance scaling, and attribution models.
- Creative Direction: Sharp creative eye with experience partnering with videographers and graphic designers to produce high-performing ad creatives.
- Language Skills: Fluent in English (both written and spoken) for executive stakeholder reporting and international team collaboration.
Benefits
- Competitive salary package aligned with senior agency standards.
- 100% Remote working flexibility with a global agency footprint.
- Opportunity to lead high-budget growth campaigns for premier fintech and financial trading brands.
- Dynamic, data-driven, and high-visibility leadership environment.
Skills Required
- Minimum 5 years of digital marketing experience
- At least 2 years in a direct managerial or team leadership role
- Hands-on experience with Performance Advertising, including Meta Ads Manager and Google Ads
- Hands-on experience with CRM and email marketing
- Hands-on SEO experience with Ahrefs and SEMrush
- Experience in a fast-paced agency environment
- Experience with financial services, proprietary trading, hedge funds, or fintech clients
- Strong mastery of marketing analytics tools, including Google Analytics or GA4, Meta Ads Manager, and CRM automation platforms
- Deep understanding of customer lifecycle marketing, retention funnels, performance scaling, and attribution models
- Experience directing creative production with videographers and graphic designers
- Fluent written and spoken English
What We Do
IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs. Services We Offer: • Consulting: Strategic insights to optimize your business operations. • Legal: Expert guidance through Indonesia’s regulatory landscape. • HR/Recruiting: Helping you find and build a talented team. • Tax/Accounting: Ensuring your finances are managed efficiently. • Incorporation: Simplifying the process of entering the market. • Market Research: Providing the insights you need to make informed decisions. Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly. • Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment. • Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities. We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success. Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.
