Performance Marketing Manager

Posted Yesterday
Easy Apply
Hiring Remotely in United States
Remote or Hybrid
95K-110K Annually
Junior
Legal Tech • Software • Generative AI
Eve is an AI case workspace for plaintiff law firms.
The Role
Run and optimize paid acquisition across Google, LinkedIn, Meta and emerging channels. Build full-funnel campaigns to drive demo requests and pipeline, run tests on audiences/creative/landing pages, align paid with webinars, nurture, events and ABM, track CPL/SQL/pipeline/ROAS, and partner with Sales, RevOps, content, and agencies to improve attribution and creative.
Summary Generated by Built In

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how  law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.

About This Role

Eve's Performance Marketing Manager helps run paid acquisition, a core engine of our demand program. You'll work across Google, LinkedIn, Meta, and emerging channels, supporting strategy, execution, measurement, and optimization. The campaigns don't live in a silo. Paid at Eve fuels everything downstream: it fills webinars, feeds nurture sequences, drives event registrations, and puts target accounts into motion. This is a hands-on role. You'll build campaigns, dig into the data, and partner closely with lifecycle, events, content, sales, and RevOps to help paid amplify every program we run. You'll get real, hands-on experience with live budgets and a direct line of sight from your work to closed revenue.

What You Will Accomplish
  • Support the paid media budget and strategy across Google Ads, LinkedIn, Meta, and emerging channels, helping with planning and daily optimization.
  • Help build, launch, and iterate on full-funnel campaigns that drive demo requests and qualified pipeline, not just clicks.
  • Support a steady testing program across audiences, creative, landing pages, and offers, and help flag what isn't working fast.
  • Help fuel demand programs with paid: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
  • Help evaluate new paid channels (content syndication, podcast sponsorships, newsletters) and provide recommendations on what earns a place in the mix.
  • Track performance against targets for CPL, cost per SQL, pipeline generated, and ROAS, and report on them clearly to your manager and leadership.
  • Work with Sales and RevOps to keep attribution honest, and partner with content and design on ad creative and landing pages that sound like Eve: specific, direct, grounded in real outcomes.
  • Support agency or contractor relationships where it makes sense, working closely with the team to keep strategy in-house.
What We Are Looking For
  • 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS.
  • Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard.
  • Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays.
  • Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers.
  • Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar).
  • Exposure to conversion rate optimization and landing page testing.
  • Clear, direct communication; you can explain campaign performance simply and confidently to your team.
  • A bias for action. You'd rather launch a test this week than plan the perfect one for next month.
Nice to Have
  • Experience marketing to legal, professional services, or another trust-driven vertical.
  • Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data.
  • Experience working in a fast-paced startup environment (Series A–C).

Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.

US Base Salary Range
$95,000$110,000 USD

Benefits

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits*
🧑‍💻 Autonomous Work Environment
🖥️ Workplace Setup Reimbursement
🏠 Telecomm Stipend
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks*

*In office employees only

Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.

We may use artificial intelligence (AI) tools to support parts of the hiring process.  These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills Required

  • 2-3 years in performance or growth marketing, hands-on in B2B SaaS
  • Hands-on experience building and managing campaigns in Google Ads, Meta Ads, and LinkedIn Ads
  • Experience integrating paid with webinars, nurture programs, events, and ABM plays
  • Fluency in funnel metrics (CPL, CPMQL, ROAS) and optimizing for pipeline
  • Strong analytical skills; comfortable with GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar)
  • Exposure to conversion rate optimization and landing page testing
  • Clear, direct communication and ability to report campaign performance to leadership
  • Bias for action; able to launch and iterate tests quickly
  • Experience marketing to legal or trust-driven verticals
  • Familiarity with ABM tools and intent data (6sense, Demandbase, RollWorks)
  • Experience in a fast-paced startup environment (Series A-C)

What the Team is Saying

Fabi Ramirez
Aiden Kaplan

Eve Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical, dental, vision, life insurance, and short- and long-term disability. Coverage breadth appears robust for a startup, though exact premium splits are not specified.
  • Retirement Support Retirement benefits include a 401(k) with company match, highlighted across company materials and job listings. This points to tangible employer support for long-term savings.
  • Equity Value & Accessibility Employees receive company equity characterized as meaningful and broadly available. This adds ownership upside alongside cash compensation.

Eve Insights

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The Company
HQ: San Mateo, CA
180 Employees
Year Founded: 2020

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness, Eve leverages artificial intelligence to streamline case analysis, enhance decision-making, and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively, especially in an era where demands on legal professionals continue to grow. Eve’s commitment to innovation is evident in their focus on speed, scalability, and reliability. The platform supports legal teams in managing high caseloads with fewer resources, reducing the time spent on routine tasks, and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach, Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs. With a core belief in elevating legal practices through visionary tools, Eve is committed to reshaping the way legal professionals serve their clients, improving access to justice, and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration, grit, and innovation. We value excellence, visionary thinking, and elevation as we tackle ambitious goals. Enjoy a supportive, growth-oriented environment with a robust benefits package, where everyone’s contributions are valued, and real impact in legal tech is made together.

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Eve Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are located at a beautiful office on 3rd Ave in the heart of San Mateo and 2 blocks from Caltrain. Some of our teams are remote while others have a hybrid model of coming into the office 3 days/week and remote 2 days/week.

Typical time on-site: 3 days a week
HQSan Mateo, CA
HQSan Mateo, CA
Learn more

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