The Role
Plan, launch, and optimize paid campaigns across major digital platforms, manage budgets to maximize ROI/ROAS, run A/B tests, analyze performance with GA4/GTM, produce reports, collaborate with cross-functional teams, and mentor junior marketers.
Summary Generated by Built In
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms.
- Manage campaign budgets to maximize ROI and ROAS.
- Monitor campaign performance and make data-driven optimizations to improve results.
- Analyze campaign data and prepare regular performance reports.
- Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
- Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition.
- Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools.
- Support the development and execution of performance marketing strategies for both B2C and B2B audiences.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
- Mentor and support junior team members when needed and collaborate effectively across teams.
RequirementsExperience
- 4–6 years of experience in Performance Marketing or Digital Marketing.
- Proven experience managing paid media campaigns across multiple digital channels.
- Experience in both B2C and B2B marketing is preferred.
- Experience in EdTech, SaaS, or a fast-growing company is a plus.
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Rate Optimization (CRO)
- Marketing analytics and reporting
- Budget management
Skills Required
- 4-6 years of experience in Performance Marketing or Digital Marketing
- Proven experience managing paid media campaigns across multiple digital channels
- Experience in both B2C and B2B marketing
- Experience in EdTech, SaaS, or a fast-growing company
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- YouTube Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Rate Optimization (CRO)
- Marketing analytics and reporting
- Budget management for campaigns
- Mentor and support junior team members
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The Company
What We Do
iSchool MENA's #1 online coding platform for students aged 6 to 18 years old, offering 1:1 live coding classes in artificial intelligence, data science, game development, VR, and AR, with thousands of graduates from 20+ countries helping them to start a technology-based career, freelancing, or even launching their own startups.
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