What You’ll Do
- Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy as well as any new growth channels even outside of digital world to fully unlock the growth potentials for Tinder in Japan, aligned with brand and global HQ guidelines.
- Manage reporting with intelligence to lead solid implications for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
- Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
- Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort with develop and sustain healthy eco-system.
- Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
- Ensure accurate attribution setup through MMPs for app journeys.
- Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For
- 7+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
- Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs as well as mid to long term business metric like brand perceptions
- Proven success managing multiple complex initiatives with strategic focus and operational excellence
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
- Ability to prioritize for maximum business impact in a high-velocity environment as well as capacity to manage multiple initiatives in parallel
- Exceptional interpersonal skills and a team-first mindset
- Fluent in both Japanese and English
Hiring Process
- Employment Type: Full-time
- Hiring Process: Document Screening > Recruiter Call > 1st Interview > 2nd Interview with case study > Offer (Follow-up interview can be conducted if needed)
- Overall interview process will be conducted in English.
- Individual notification will be sent only to successful candidates during the document screening stage.
- Application Documents: Detailed experience-based English resume in free format (PDF).
Top Skills
What We Do
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork.
We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.
Why Work With Us
We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships).
We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.
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Hinge Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.
