Senior Paid Social Strategist

Posted 16 Hours Ago
Be an Early Applicant
Austin, TX
Senior level
Marketing Tech • Social Media
Manychat makes marketing and growth easier for business owners so they grow as big as their dreams.
The Role
The Performance Marketing Manager will lead TikTok advertising campaigns, collaborating with creative and brand teams to optimize campaign performance while analyzing results and keeping up with TikTok trends.
Summary Generated by Built In

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR 🌟

Are you someone who sees Instagram and TikTok as powerful marketing tools rather than just entertainment apps? Let’s leverage their potential to showcase the value of Manychat!

We are looking for a Senior Paid Social Strategist who’s excited to take the lead on our paid social advertising efforts. You’ll bring a minimum of 5 years of experience in digital marketing with a proven track record in performance marketing, and at least 2 years of dedicated Meta and TikTok ad management.

If you have a strong background in performance marketing and experience in creative strategy—especially in creator-focused areas—you’ll find an exciting place here at Manychat.

Collaboration and results are key, and we can’t wait to welcome you to the team!

WHAT YOU'LL DO 🚀

  • Develop, execute, and optimize social advertising campaigns to meet business objectives, focusing on acquisition, engagement, and brand awareness.
  • Work closely with our creative team to guide the development of TikTok and Instagram-specific content that resonates with our target audience.
  • Collaborate across teams, including brand, creative, and product, to ensure cohesive campaign execution.
  • Optimize performance through A/B testing, audience segmentation, and creative iteration.
  • Analyze and report on campaign performance, providing actionable insights to stakeholders.
  • Keep up with the latest paid social trends and features to ensure we stay ahead of the competition.
  • Develop strategies for influencer collaborations and creator-driven content campaigns to boost brand visibility.

TO BE SUCCESSFUL IN THIS ROLE 💥

You'll need:

  • 5+ years of digital marketing experience, with a proven track record in driving successful performance marketing strategies.
  • 2+ years of full time Meta and TikTok ad campaign management, with a deep understanding of their platforms, ad formats, and best practices.
  • Experience in developing and implementing brand and creative strategies, ideally targeting creators, influencers, or verticals related to the creator economy.
  • Proficiency in campaign data analysis and actionable insights delivery.
  • Experience with performance analysis tools, reporting dashboards, and A/B testing methodologies.
  • Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
  • Passion for Instagram and TikTok, social media trends, and innovative digital marketing strategies.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

  • Annual professional development reimbursement.
  • Generous time-off policy to balance your work and life.
  • Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.


Top Skills

Tiktok
The Company
Austin, TX
232 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Manychat is a leading Chat Marketing platform. We enable businesses and creators to drive more sales and conversions on messaging apps, such as Instagram, WhatsApp, Facebook Messenger, and Telegram, using automation.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

Why Work With Us

We are a global company with offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam. Founded in 2016, we still embrace a startup work culture — making fast decisions, setting ambitions goals, fostering open feedback and transparency.

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