Performance Marketing Manager (Paid Social)

Posted Yesterday
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Los Angeles, CA, USA
Hybrid
105K-120K Annually
Senior level
Consumer Web • eCommerce • Events • Fashion • Logistics • Retail • Design
We don’t just dress people, we dress them to own the moment.
The Role
Own the hands-on management, optimization, and growth of paid social campaigns across Meta, TikTok, and Pinterest. Manage budgets, audiences, bidding, testing roadmaps, prospecting, retargeting, and customer acquisition. Analyze CAC, ROAS, MER, conversion rate, and other ecommerce metrics using platform data and GA4. Partner with creative, brand, ecommerce, and analytics teams; develop performance creative briefs; manage creator and UGC programs; and identify scalable growth opportunities.
Summary Generated by Built In

Who we are

About The Black Tux 

We’re here to help people look their best and feel confident—for big days and everyday. We design and manufacture modern formal wear with an incredible fit by sourcing natural fabrics like merino wool, breathable linen and cotton, plush velvet, and luxurious silk from the finest textile mills. With expert stylists in our physical showrooms across the US, our online predictive fit process, and an industry-leading customer service team, we guarantee a perfect fit every time.

About the Team

In this role, you’d be joining the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back.

What You’ll Do

To further this important mission, we are looking for an experienced Performance Marketing Manager (Paid Social Focus) to own the day-to-day management, optimization, and growth of our paid social program. This is a hybrid role based in Los Angeles, CA, reporting to the Director, Performance Marketing.

This is a hands-on role and will work directly in-platform, digging into performance, launching and optimizing campaigns, and continually testing new ways to drive efficient customer acquisition and revenue. As the Performance Marketing Manager, you will work closely with our creative, brand, e-commerce, and analytics teams to connect media performance with creative strategy and broader business results.

  • Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest

  • Oversee the paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity

  • Build, launch and monitor campaigns across prospecting, retargeting, and customer acquisition while managing budgets, bidding strategies, audiences, and campaign structures

  • Proactively monitor performance to identify opportunities, issues, and shifts in performance

  • Continually optimize investment toward the audiences, campaigns, creative, and placements driving the strongest results

  • Stay current on Meta, TikTok and Pinterest’s evolving advertising products, automation, AI-powered tools, and platform best practices

  • Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures

  • Identify opportunities to expand and improve prospecting and new customer acquisition

  • Balance short-term performance optimization with opportunities to identify new sources of scalable growth

  • Partner closely with Brand and Creative on performance creative and creator and UGC operations, especially as they relate to paid

  • Identify the messages, hooks, formats, products, offers, and concepts driving performance

  • Develop creative briefs and testing recommendations based on performance data

  • Help build our creator program, identify and manage creators, bring them into the TBT ecosystem (via Impact, ShopMy, LTK, etc.)

  • Identify UGC content with the potential to scale through paid media

  • Track usage rights, creator authorization and whitelisting, and TikTok Spark Ads

  • Monitor key performance metrics including CAC, ROAS, MER, conversion rate, CPM, CTR, AOV, and new customer acquisition while analyzing performance using platform data alongside GA4

Who You Are

  • 4–6+ years of hands-on paid social experience, with retail or ecommerce experience required

  • Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets

  • Sound understanding of prospecting, retargeting, and new customer acquisition

  • Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV

  • Deep analytical skills and the ability to quickly diagnose changes in performance

  • Creative instincts and experience using performance data to inform creative strategy

  • Experience with GA4 and ecommerce measurement and attribution

  • Ability to work independently, move quickly, and prioritize effectively

  • You may also have...

  • Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)

  • Background  in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail

  • Experience scaling creator or UGC content through paid media

  • Experience with incrementality testing or marketing mix modeling


Perks and Benefits

  • Competitive medical, dental, vision, and disability plans
  • Option to participate in a  401(k) plan through Betterment 

  • Open paid time off

  • Paid holidays + annual winter break

  • Monthly cell phone reimbursement

  • Monthly wellness stipend

  • Work from home set up stipend

  • 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents

  • One Medical and Wellhub (Gympass) membership

  • Employee engagement, cultural events, and trainings 

  • Discounts on garment rental and purchases for you, your partner, and friends & family

  • Annual compensation review process

We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all. 

The Black Tux Participates in E-Verify. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual's employment eligibility to work in the United States.

Privacy Policy Notice disclosed here.


Skills Required

  • 4-6+ years of hands-on paid social experience
  • Retail or ecommerce experience
  • Deep hands-on experience managing Meta, TikTok, and Pinterest ads
  • Experience personally managing and optimizing meaningful paid media budgets
  • Understanding of prospecting, retargeting, and new customer acquisition
  • Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
  • Deep analytical skills and ability to diagnose performance changes
  • Experience using performance data to inform creative strategy
  • Experience with GA4 and ecommerce measurement and attribution
  • Ability to work independently, move quickly, and prioritize effectively
  • Broader performance marketing experience, such as paid search or affiliate marketing
  • Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
  • Experience scaling creator or UGC content through paid media
  • Experience with incrementality testing or marketing mix modeling

The Black Tux Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Black Tux and has not been reviewed or approved by The Black Tux.

  • Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, vision, life insurance, and short-term disability, with full premium coverage for employees on certain HMO plans. Additional offerings like FSA availability and occasional mentions of One Medical/Gympass-style access strengthen the perceived medical value.
  • Leave & Time Off Breadth — Time off is framed as generous, including PTO, paid sick days, and an unlimited vacation policy for some roles. A paid company-wide closure from December 24 to January 1 further increases perceived time-off breadth for many office positions.
  • Wellbeing & Lifestyle Benefits — Lifestyle perks appear meaningful, including commuter benefits, fitness stipends, catered lunches or free meals on certain days, and stipends for remote home-office setups. Cultural perks such as happy hours, snacks/drinks, and pet-friendly office elements contribute to day-to-day quality of life.

The Black Tux Insights

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The Company
HQ: Santa Monica, CA
305 Employees
Year Founded: 2013

What We Do

Founded in 2013 by a groom and a groomsman who had a frustrating rental experience, The Black Tux is reinventing formal wear. We help people stand out for the right reasons by designing modern suits and tuxedos that look great, fit better and can be ordered online without a trip to the tux shop.

Why Work With Us

We make it our job to create an environment where you can grow into the best version of yourself. By promoting a culture of feedback, self-expression and ownership, we stand for something bigger than formal wear.

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