Bring music learning to life.
MyGroove is an innovative music-learning app supported by Red Bull, redefining how people pick up an instrument. We make music education accessible, engaging, and fun – for beginners and advanced musicians alike.
In this role, you’ll drive the growth of MyGroove. You’ll own user acquisition, experiment across channels, and scale a community of music learners across DACH and beyond. If you live in mobile growth, think in data, and care about music, this is your stage.
Job DescriptionData Ownership
You own the full funnel analysis to make sure we invest in the right places and grow what can be scaled. Using MMP and product analytics tools, you’ll track all relevant metrics and optimize for real outcomes such as revenue after marketing, CPI, CAC, retention, LTV, and subscription KPIs. You’ll use these insights to expand beyond DACH and scale the markets and channels that perform best
Scalable Paid UA
You'll build a lean creative engine that can perform across relevant channels and markets, knowing which angles, formats, and adaptions are important for us and ensuring the pipeline is stable when ads fatigue. This will help you scale and test performance across various channels like Meta Ads, Apple Search Ads, Google Ads, TikTok, and new platforms that make sense for our audience.
Organic & Community Driven Growth
You will collaborate closely with our organic social media lead to ensure we understand which concepts can work and scale organically, which can be boosted via paid, and which make sense to test with paid and scale winners organically.
Web Growth
Together with our editorial lead you will identify and drive opportunities that can create awareness and installs via Web. You are familiar with Web2App flows and feel comfortable expanding funnel optimization beyond direct install goals.
Qualifications5+ years of experience in app growth, with a strong focus on user acquisition and performance-driven marketing strategies across mobile platforms.
Strong hands-on expertise in Google Ads, Meta Ads, App Store Optimization (ASO), and leading analytics and MMP tools, with a proven ability to optimize and scale acquisition channels.
Bachelor’s degree in Business, a quantitative field, or equivalent practical experience, combined with a highly analytical mindset and a deep understanding of subscription-based business models.
Proven track record in project management, with the ability to design, execute, and analyze multiple experiments in parallel while collaborating cross-functionally with product, content, and operations teams.
Excellent communication skills and a proactive, self-driven working style and ideally a strong interest in music or motivation to learn an instrument to better understand users and the product.
Additional InformationDue to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.760 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- 5+ years of experience in app growth, user acquisition, and performance-driven marketing across mobile platforms
- Hands-on expertise with Google Ads, Meta Ads, App Store Optimization, and analytics/MMP tools
- Experience optimizing and scaling acquisition channels
- Bachelor’s degree in Business, a quantitative field, or equivalent practical experience
- Highly analytical mindset and understanding of subscription-based business models
- Proven project management experience and ability to execute and analyze multiple experiments in parallel
- Ability to collaborate cross-functionally with product, content, and operations teams
- Excellent communication skills and proactive, self-driven working style
- Strong interest in music or motivation to learn an instrument
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
