Job Description:
Role : Performance Marketing Manager
Location : Hyderabad
Job Purpose/Overview
The Performance Marketing Manager plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the Connected-commerce channel (Marketplace, Quick Commerce & ESPT)
Job Responsibilities
The expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks.
Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA.
Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers.
Support and ensure application of digital merchandising key beliefs by the respective functions and partners in all relevant touch points (Amazon Ads Media+Search , Flipkart Ads Media+Search , BigBasket, Blinkit, Zepto, Swiggy Instamart Media + Search and category/digital marketing/social media marketing initiatives with Supertails, HUFT, Zigly and other E-SPT partners)
Manage process and tools to support planning, execution, monitoring and evaluation of PDA.
Create annual plans and calendars, working closely with brand marketing to bring to life media campaigns on all external platforms. Entire annual DCom Marketing expenditure budget management.
Measure and analyze PDA performance for insights, codify them and make sound recommendations to stakeholders for continuous improvement of RoAS
Organize test & learn to refine PDA key beliefs & learnings for continuous improvement and to cater to a constantly changing environment.
Context and Scope
The Performance Marketing Manager is responsible for translating and localizing Mars Global Perfect Digital Activation program into retailer or market specific strategies and plans. The job holder influences and works with multiple stakeholders (Customer Development Manager, Brand Marketing, Global/Regional PDA team, retailers, agency partners etc.) to apply PDA across the relevant touch points and maximize RoAS
Job Specifications/Qualifications
Note: May differ from the current job holder’s own skills and experience.
1. Education & Professional Qualification
Degree qualified or equivalent in a business /e-commerce related discipline
2. Knowledge/Experience
Have strong commercial understanding of e-Commerce
Four to five years of experience with either a large e-commerce retailer, or on the agency side specifically deploying performance marketing campaigns on e-commerce platforms, or a large FMCG organization with the e-commerce teams
Prior and demonstrable experience in a larger retailer or agency with exposure to Amazon Ads, Flipkart Media , Social media marketing , Google marketing, SEO and search expertise
Good communication skills to educate & influence stakeholders
Good analytical skill and ability to turn data into insights
Proven project management skills, attention to detail and exceptional organizational skills
Comfortable in a fast-paced, dynamic and ambiguous environment
Strong multi-stakeholder management skills
Proven and demonstrated experience having worked with agency partners to deploy e-commerce performance marketing campaigns on retailer platforms
Skills Required
- Degree in business or e-commerce related discipline
- Four to five years' experience with e-commerce retailer, agency, or FMCG e-commerce teams
- Prior demonstrable experience with Amazon Ads and Flipkart Media
- Experience deploying performance marketing campaigns on e-commerce platforms and working with agency partners
- Experience with social media marketing, Google marketing, SEO and search expertise
- Strong commercial understanding of e-commerce
- Good communication skills to educate and influence stakeholders
- Strong analytical skills and ability to turn data into insights
- Proven project management skills, attention to detail and exceptional organizational skills
- Ability to work in a fast-paced, dynamic and ambiguous environment
- Strong multi-stakeholder management skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
-
Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
-
Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
-
Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
