Performance Marketing Manager, Email and Notifications

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
As a Performance Marketing Manager - Email & Notifications at CarGurus, you will spearhead the strategy and execution for our email, push and SMS notifications channels across markets. You will be responsible for evolving and expanding all notification campaigns to drive conversions across product lines while delivering an outstanding consumer experience. In this role, you will collaborate closely with Product Marketing, Product, Engineering and Creative teams to oversee every aspect of the notification program, including strategy formulation, campaign creation and management, reporting and analytics, all aimed at maximizing ROI.
What you'll do

• Own development and execution of strategy to deliver world class notification program (email, SMS, push)
• Evaluate notification campaigns (frequency, triggers, content, results, etc,) and continually improve all elements to optimize and expand CarGurus' notification channels for conversions, cross-sell and retention.
• Work cross-functionally to package compelling data & information, and editorial content, to deepen CarGurus' relationship with consumers and support email goals.
• Drive measurable growth in repeat traffic to the site, and significantly increase volume of leads and transactions from consumers who have already visited our site.
• Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics
• Create strong partnerships with the Product Marketing, Product, Engineering and B2B teams to ensure consumer work leverages and supports efforts across the company.
• Understand existing MarTech stack capabilities, and, if appropriate, recommend and drive through adoption of new platforms.

What you'll bring

• 5+ years of experience building email, retention or similar marketing programs
• Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus
• Familiarity with MarTech stack for customer relationship management
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Customer-first mentality - always looking for creative and innovative ways to make the experience better, easier, and more exciting for consumers
• Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise
• Strong project management skills, focused on action and ability to push forward many moving parts at once
• Strength in ability to influence without authority across stakeholder teams
• Great teammate that excels in collaborative situations and is comfortable working closely with/through engineering
• Excellent verbal and written communication and interpersonal skills -Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately

Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid