Consumer Product Marketing Manager

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
We are looking for a Product Marketing Manager to lead go-to-market efforts for CarGurus' consumer products. In this role, you'll collaborate closely with our Product team to influence the product roadmap, launch new products & features, and ensure their ongoing success. You'll be the expert on our consumers, turning insights into actionable strategies. Additionally, you'll partner closely with our Performance team to drive performance improvements across our site, email and paid marketing channels through creative and messaging optimization. The ideal candidate is able to balance big picture strategy with detailed execution, ensuring that customer satisfaction is at the core of everything we do.
What you'll do

• Partner with Product and Commercial across the entire product lifecycle to: help shape the product roadmap, develop and execute GTM strategies, and leverage insights to drive product success.
• Drive customer research (including NPS) to develop a deep understanding of our customers and products. Represent the voice of the customer and advocate for their needs on our product roadmap and with all internal teams.
• Influence action and stakeholder understanding through compelling storytelling that uses data visualization and packaging to show the "why" behind the recommendations.
• Develop and continually validate product positioning and messaging.
• Develop creative for digital marketing campaigns and partner with the Performance Marketing team to continually improve customer acquisition efficiency.
• Optimize product landing pages for conversion and results.

What you'll bring

• 4+ years of marketing experience with 2+ in product marketing
• Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
• Strong copywriting and creative judgment to ensure that all marketing communications are clear, concise, compelling, and drive results.
• Strong project management and relationship skills. Ability to manage complex cross-functional dependencies and decision-making.
• Proven track record of developing and executing successful go-to-market strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. -Strong work ethic; efficient, creative and resourceful in identifying solutions to our biggest challenges
• Bachelor's degree

Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid