The Role
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale—without developer support. With our intuitive platform, marketing teams can launch optimized, targeted experiences for any audience or campaign goal in minutes. As part of the airSlate family of industry-leading brands, Instapage consistently earns top user ratings and industry recognition for its innovation, impact, and customer satisfaction.
We’re looking for a Performance Marketing Lead to own and scale Instapage’s new customer acquisition across all digital channels. Reporting directly to the General Manager, you’ll be responsible for building and managing a portfolio of profitable, high-ROI growth channels—while uncovering new opportunities through experimentation, data-driven insights, and a growth hacking mindset.
Responsibilities
- Own the strategy and execution for all Instapage digital marketing initiatives to drive predictable, scalable, and profitable growth.
- Build, optimize, and manage a multi-channel acquisition portfolio—including SEO, SEM, video, social, communities, listings, native, programmatic, display, retargeting, email, events, outbound, and more.
- Hire, mentor, and lead a high-performing digital marketing team.
- Stay ahead of emerging trends like LLM optimization, AI automation, ML targeting models, cookieless attribution, and apply them to unlock new growth levers.
- Build a data-driven practice with deep funnel understanding, detecting performance trends early, and adjusting strategies for maximum ROI.
- Develop omni-channel strategies with a keen understanding of interdependencies to maintain healthy unit economics.
- Collaborate across GTM teams to deliver a seamless customer journey.
- Provide clear visibility into performance through reports and dashboards for leadership and stakeholders.
- Leverage deep product and customer insights to craft tailored strategies for the markets we serve.
Requirements
- Bachelor’s degree in Marketing, Computer Science, or related field.
- 5+ years in performance marketing for a PLG SaaS product.
- Proven success building 3–5+ digital channels from the ground up, with several generating $2M+ in revenue.
- Experience managing $5M+ annual digital ad spend.
- Expertise in A/B testing, CRO, growth hacking, and multi-touch attribution.
- Strong analytical skills and a data-first mindset.
- Track record of driving measurable results through strategic, high-ROI campaigns.
- Excellent leadership, collaboration, and communication skills.
At Instapage, you won’t just manage campaigns—you’ll shape the growth engine of a market leader. If you’re ready to combine creative experimentation with disciplined execution to scale a high-impact SaaS product, we want to hear from you.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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The Company
What We Do
airSlate is building what's next for workflows. Read all the latest news and exciting updates here.
