Performance Marketing Lead

Posted 7 Hours Ago
Be an Early Applicant
National Capital Region
5-7 Years Experience
Fintech • Software • Financial Services
The Role
Oversee and manage performance marketing campaigns on various advertising platforms, analyze campaign performance, optimize campaigns, lead new marketing initiatives, and handle vendor management. Requires strong analytical skills, business-level experience on funnel analysis, and proficiency in Excel.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

RESPONSIBILITIES
Oversee and manage campaigns on advertising platforms (including Ad Networks, Google, Tiktok, Meta etc.) for both acquisition and retargeting efforts.
Analyze campaign performance and offer strategic recommendations to scale effectively while ensuring efficiency.
Handle vendor and stakeholder management as required.
Lead new performance marketing initiatives in response to emerging trends.

Regularly optimize campaigns with performance channel partners, including budget management, creative updates, and account management.
QUALIFICATIONS
[Required] Performance marketing background with experience in ad network management, campaign optimization; media buying experience highly preferred
Business-level experience on funnel analysis
Strong presentation and communication skills across different stakeholder levels

Strong Analytical Skills

Comfortable working with numbers and large volumes of data; proficient in navigating and utilizing Excel effectively.

[Preferred] Data analytics using SQL or other computing languages

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Top Skills

Excel
SQL
The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
On-site Workplace
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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