Performance Marketing Lead

Posted 9 Hours Ago
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Office, Lilongwe, Central Region, MWI
Hybrid
Entry level
eCommerce • Retail
The Role
Own international Google advertising and performance marketing growth across new markets. Manage Google accounts hands-on, scale monthly spend by 2–3x while maintaining efficiency, improve website and Shopify feedback signals, and lead large-scale efficiency initiatives. Collaborate with pricing and supply teams to manage demand-side levers, anticipate international marketing challenges, and drive measurable business value beyond standard KPIs.
Summary Generated by Built In
Redefine wellbeing

Healf is Europe's fastest-growing company: top of the FT1000, top of the Sifted 100. We've grown from £1m to £100m+ in under three years with a lean, talent-dense team and day-one founder intensity.

We're operators, engineers, athletes, former and future founders redefining what wellbeing means for tens of millions of people.

We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter.

The next chapter is harder and more interesting. We're moving from one market to many, from e-commerce to a technology platform, from curating wellbeing to defining it. We're building the world's best health team.

The Role

We’re looking for a high-agency Performance Marketing Lead. This is a rare opportunity to leverage your deep performance marketing expertise for Europe's fastest growing company, bringing both tactical and strategic level insight into scaling new, branded accounts and driving efficiency improvements at scale.

You’ll be joining a high-performing commercial team; collaborating closely with supply and pricing teams to manage demand-side levers like discounting and stock status.

This role is ideal for someone with excellent critical thinking skills, a desire to get into the weeds on Google accounts and a hunger to drive genuine business value rather than just hitting KPIs.

What You’ll Own
  • International Google advertising

  • Building operational discipline and improved feedback signals from both our website and Shopify.

  • Dialling up monthly spend 2-3x while maintaining efficiency

  • Leading efficiency improvements at scale

  • Hands-on technical management of the Google accounts

  • Pre-empting marketing pitfalls as Healf grows internationally

You Might Be a Fit If You...
  • Bring deep technical exposure to managing Google accounts in high-growth environments.

  • Have a strong personal buy-in to the health and wellbeing space.

  • Have a sharp eye for data, details and pattern-spotting challenges before they arise.

  • Are confident partnering with pricing and supply teams in a lean org structure.

  • Have previously scaled up spend on performance marketing while maintaining efficiency.

  • Act as an owner, working with accountability and agency.

  • Have launched new accounts in international growth markets, especially in Europe.

  • Are proactive, independent and excited to take ownership of large surfaces.

  • Are energised by working in a fast-paced, ambitious environment.

The Deal

We ask for full ownership and a genuine commitment to give this chapter everything you have. In return, we'll give you everything we have, invested in your growth, your wellbeing and the defining skills of the next decade.

We've built the fastest-growing company in Europe with a team small enough that every person in it shapes the outcome. If that's for you- hit apply.

Skills Required

  • Deep technical experience managing Google advertising accounts in high-growth environments
  • Strong interest in the health and wellbeing sector
  • Strong data analysis, attention to detail, and pattern-spotting skills
  • Ability to partner confidently with pricing and supply teams
  • Experience scaling performance marketing spend while maintaining efficiency
  • Ownership, accountability, and agency in a lean organization
  • Experience launching accounts in international growth markets, especially Europe
  • Proactive, independent approach and willingness to own large areas of responsibility
  • Ability to work effectively in a fast-paced, ambitious environment
Am I A Good Fit?
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The Company
London, England
41 Employees

What We Do

Healf is a community-powered UK retailer for the highest quality products across 4 pillars of health: Eat, Move, Mind, Sleep. We believe in everyday healthy living, built up day-by-day through simple but effective rituals. It’s not about the one-time yoga class or occasional supplement, but allowing health to integrate into your everyday lifestyle in a way that works for you. Our belief is echoed by some amazing investors, and we're now in a position to truly accelerate growth in order to become the global destination for true everyday healthy living.

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