Performance Marketing (IIT/NIT)

Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.

Roles and Responsibilities:

• Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.
  

• Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.
  

• Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.
  

• Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.
  

• Stakeholder Communication: Regularly communicate marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.
  

• Integrations: Experience in integrating Google Ads API, Meta API, etc. with CRM systems to synchronize data and audiences, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
  

• Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.
  

• Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
  

• Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support performance marketing initiatives and expand the company's digital reach.
  

• Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.
  

Qualification Required:

• Bachelor’s degree from IITs, BITS, NITs or similar premier institutes.
  

• Minimum 2 years of experience in Performance Marketing (Digital) is must.
  

• Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.
  

• Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
  

• Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation.
  

• Strong task management and task prioritisation skills – ability to manage multiple deadlines seamlessly.
  

• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies.
  

Benefits to employees:

●       Provident Fund

●       Paid Leaves + Festival Holidays

●       Medical Insurance + Personal Accident Insurance

●       Maternity and Paternity leaves

●       Annual Diwali Bonus

●       Weekly, Monthly, and Quarterly Rewards to best-performing employees