Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: MiftahPath
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field
QualificationsRequired Qualifications
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making
Skills Required
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor's degree in marketing or a related field
- Experience with marketing automation tools
- Experience with CRM systems such as Salesforce
- Experience with email marketing and segmentation
- Experience with Google Analytics and reporting
- Knowledge of content marketing and SEO basics
- Strategic thinking
- Ability to develop customer-centric messaging
- Ability to collaborate with sales and trainers
- Project management skills
- Analytical decision-making skills
What We Do
Jobs for Humanity connects historically underrepresented talent, including persons with disabilities, refugees, and immigrants, with welcoming employers. They leverage AI to streamline the hiring process, aiming to create a fairer future for all.
