Performance Marketing Specialist

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
  Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast.We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About the role :
We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns on Meta & Google Ads
• Manage targeting, budgets, creatives, and campaign performance
• Improve CPL/CPA, CTR, and conversion rates
• Create and test ad creatives, copies, and messaging angles
• Track daily performance and maintain simple reports (Sheets/Excel)
• Own marketing performance and run A/B tests across creatives, targeting, and copies.

Requirements :

Must-Have

• 1–2 years of hands-on experience with Meta Ads / Google Ads
• Understanding of campaign structure, targeting, and core KPIs
• Strong content sense and comfort with numbers & dashboards
• Working knowledge of Google Sheets / Excel
• Strong ownership and problem-solving attitude
• Willing to experiment, learn, and work independently
• Outcome-focused rather than task-driven

Good-to-Have

• Canva or basic design skills
• Landing page optimization & A/B testing experience & 
• Basic funnel and UTM knowledge

• End-to-end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance-based growth opportunities

• You will directly drive growth through paid marketing and experiments
• You will own end-to-end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve

• End-to-end ownership of performance marketing
• Competitive compensation with performance-based growth
• Work with a fast-moving, high-ownership team
• Strong learning and career growth opportunities