The Role
Drive customer acquisition and profitability through optimized paid media campaigns. Manage Google Ads, Facebook Ads, PPC budgets, A/B testing, analytics, marketing funnels, and landing-page collaboration. Scale campaigns while improving cost-per-lead and ROAS metrics, lead marketing initiatives, and stay current with digital marketing trends to grow the skincare brand.
Summary Generated by Built In
- Drive customer acquisition, ROI, and ROAS through optimised paid media campaigns.
- Collaborate cross-functionally to craft compelling marketing funnels and landing pages.
- Conduct A/B testing, analytics, and budget management for campaign success.
- Stay ahead of digital marketing trends to elevate Dermatouch's presence.
- Collaborate cross-functionally to craft compelling marketing funnels and landing pages.
- Conduct A/B testing, analytics, and budget management for campaign success.
- Stay ahead of digital marketing trends to elevate Dermatouch's presence.
Requirements
- 5+ years of performance marketing experience with expertise in Google Ads, Facebook Ads, and PPC.
- Proven success in scaling campaigns and enhancing CPL and ROAS metrics.
- Strong leadership abilities and adeptness in managing marketing budgets.
- Proven success in scaling campaigns and enhancing CPL and ROAS metrics.
- Strong leadership abilities and adeptness in managing marketing budgets.
Benefits
- Make a tangible impact on the growth of a flourishing skincare brand.
- Thrive in a collaborative environment alongside a dedicated and skilled team.
- Unleash your potential for career advancement as we expand our horizons.
- Thrive in a collaborative environment alongside a dedicated and skilled team.
- Unleash your potential for career advancement as we expand our horizons.
Skills Required
- 5+ years of performance marketing experience
- Expertise in Google Ads, Facebook Ads, and PPC
- Proven success scaling campaigns and improving CPL and ROAS metrics
- Strong leadership abilities
- Experience managing marketing budgets
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The Company
What We Do
Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.
