Performance Marketing Coordinator

ABOUT THIS POSITION

The Performance Marketing Coordinator is responsible for supporting the execution, monitoring, and optimization of marketing campaigns across various channels (e.g., search engine marketing (SEM), display ads, social media advertising, email marketing, etc.). This role works closely with the performance marketing team to drive user acquisition, engagement, and conversion, ensuring that marketing campaigns meet performance targets and contribute to the company’s growth objectives.

WHAT YOU'LL DO

•  Assist in the creation, execution, and optimization of multi-channel marketing campaigns
• Coordinate campaign timelines, asset creation, and deliverables to ensure campaigns launch on time and within budget.
• Collaborate with the creative team to develop content and visuals that align with campaign goals.
• Collaborate with internal teams such as Creative, Content, and Sales to ensure campaigns are aligned with overall business objectives and brand guidelines.
• Support project management efforts by setting up projects, tracking milestones, managing timelines, and coordinating cross-functional inputs to keep marketing initiatives on schedule.
• Maintain campaign documentation and reporting, ensuring stakeholders have visibility into project status, performance metrics, and key deliverables.

WHAT YOU'LL NEED

• Bachelor's Degree in Business or Marketing or equivalent experience
• Strong understanding of marketing strategies and tactics.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent attention to detail and organizational skills, with the ability to manage multiple tasks and projects at once.
• Strong communication and teamwork skills, with the ability to collaborate effectively across teams.
• Proficiency in Microsoft suite and project management tools

BONUS POINTS

• 1-2 years of experience in performance marketing or a related field (internship experience can be considered).
• B2B2C experience
• Healthcare revenue cycle experience

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.