Key Responsibilities
- Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms
- Update and maintain campaign performance dashboards across countries and regions
- Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort
- Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts
- Ensure accurate attribution setup through MMPs for app journeys
- Support A/B tests on creatives, targeting, and landing flows; track test results and recommend improvements
Requirements
- 2–3 years of experience in performance marketing with a focus on app campaigns
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, Snapchat, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Familiarity with multi-country campaign strategies, localization, and market segmentation
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
Nice to Have
- Experience with BI tools ( Tableau, Power BI)
- Exposure to campaigns across SEA, India, MENA, or other emerging markets
- Familiarity with Firebase, GA4, and SQL is a plus
- Experience with affiliate marketing
Contract Detail
- Duration: 6-month contract (extendable based on performance and business needs)
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What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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