Brand Marketing Executive - Insights, Brand & Innovation

Position Title:Brand Marketing Executive - Insights, Brand & Innovation
Position Type: Regular - Full-Time
Requisition ID: 39409
We are passionate about food. But we're even more passionate about our People!
Position Summary:
The Brand Marketing Executive, Insights & Brand will support the brand team by anchoring marketing decisions (communication & innovation primarily) on consumer understanding and data driven insights.
This role combines consumer research & agency management, data analysis from sources like HHP, reporting, and working with brand team to translate findings into concrete & measurable business actions - playing a vital part in shaping communication, innovation, and brand growth initiatives across channels.
Ideal candidate would be someone who has worked in consumer insights for about 4-5 years and has solid understanding of FMCG business & brand building. An individual who is detail-oriented, analytical, and passionate about understanding consumers, while also being comfortable managing multiple stakeholders and agencies to drive execution excellence will be perfect fit.
The role is based out of Gurgaon.
Roles and Responsibilities & Key Deliverable
1. Consumer Research & Insights Coordination

• Manage end-to-end research execution - from drafting briefs with brand team and obtaining proposals to coordinating with research agencies and organizing fieldwork
• Support the design and execution of quantitative and qualitative studies, including brand health, concept testing, communication testing, usage & attitude studies, consumer immersions etc.
• Support studies with operators and chefs for marketing and innovation actions in FS / QSR
• Ensure timelines and deliverables to ensure high-quality actionable outcomes
• Manage data collection, analysis, and debriefs in collaboration with agency partners
• Synthesize findings into clear insight summaries and actionable reports for internal stakeholders
• Support brand team on leveraging insights to build strong selling stories for internal stakeholders

2. Brand Communication & Marketing Support

• Provide insight inputs for brand communication development - including briefing, testing, and evaluation of creative ideas with consumers
• Support campaign performance tracking and assist in collating learnings post-activation.
• Coordinate with internal teams and multiple agencies (mainline, digital, influencer, production houses etc.) for timely delivery and execution support
• Support development of Integrated Marketing Campaigns across different activations like occasions, NPD launches, core equity campaigns etc.

3. Innovation Management & Insights Support

• Assist in managing the innovation pipeline - managing trackers, documentation & system updates, and supporting new product development projects on co-ordination activities with cross functions as per need
• Assist in managing Innovation Management tool - maintaining data accuracy and ensuring compliances as per Stage gate process
• Support insight based product ideation, consumer validation studies and organize fieldwork for new product testing

4. Consumer & Customer centricity building cross functionally

• Support consumer immersions, operator & chef immersions, brainstorming sessions, and debrief meetings to embed consumer & customer centric thinking across teams
• Foster strong partnerships that encourage proactive sharing of insights, creative inputs, and best practices across functions

Co-ordinate with Market Consumer Sensory UX specialist on product studies to build marketing & consumer perspectives in product studies
5. Category & competition tracking from data sources

• Analyze syndicated data (Nielsen, Kantar, IMARC, Mintel etc.) to track market share, category trends, and competitive activity
• Triangulate data with internal metrics to create monthly/ quarterly action plans with brand teams
• Identify emerging consumer or category trends and cultural insights that can inform brand and innovation opportunities across all channels - Retail, Food Service and QSR

6. System & Artwork Development

• Support on the code creations, artwork development and release process for NPDs and new platforms - from briefing and proofing to approvals and version control.
• Collaborate with creative agency & internal teams (packaging, legal, regulatory etc.) to ensure compliance, accuracy, and brand consistency
• Maintain artwork trackers and support timely design release for new launches, pack refreshes, and product renovations

Organizational Relationships
This position reports to the Head - Marketing.
Knowledge/Experience

• MBA Marketing. Should have Bachelor's degree in Marketing, Economics or related field
• Should have about 4 years experience in consumer insights & brand execution within FMCG industry (Foods preferred but not mandatory)

• Should be passionate about consumer insights and analytics to translate to brand actions
• Experience in managing research agencies end to end across both qualitative & quantitative research of both large & small scale
• Should have expertise in managing multiple agencies on IMCs like creative agency, design agency, digital agency, media agency, production houses etc.
• Understanding syndicated data tools (Kantar, IMARC, Mintel, Digital tools etc.) - metrics with respect to FMCG industry and how to run different analysis on datasets to triangulate data effectively for actionable insights
• Understanding of innovation management systems (PLM / Stage-Gate) and artwork processes
• Strong data interpretation, problem-solving, and project management skills.
• Demonstrated strong operations and execution excellence in fast paced dynamic environment
• Strong grounding on attention to detail - consumer insight & data nuancing, understand legal / regulatory guidelines etc.

• Strong communication skills - verbal and written both for insights sharing internally & with customers / accounts
• A proactive attitude, curiosity and willingness to learn.

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
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Job Family: Marketing
Location(s): IN - India : Haryana : Gurgaon
Company: McCain Foods(India) P Ltd