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The Role
Own performance marketing across Meta, Google, Amazon, marketplaces, and quick-commerce platforms. Plan and optimize campaigns focused on sales, ROAS, customer acquisition, and revenue growth. Manage budgets, bidding, audiences, creative testing, and platform optimization. Analyze campaign data, build performance dashboards, and translate insights into business actions while collaborating with marketplace, sales, creative, and brand teams to support product and market launches.
Summary Generated by Built In
This is a remote position.
Firki | FMCG – Beverages
Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. As we scale across markets and platforms, we’re looking for someone who can help turn digital discovery into measurable sales.
We’re looking for a Performance Marketing – Assistant Manager / Manager who understands that performance marketing isn’t just about running ads — it’s about driving growth.
What You’ll Do
● Own and manage performance marketing across Meta, Google and Amazon Ads.
● Drive growth across third-party marketplaces and quick-commerce platforms such as Amazon, Blinkit, Swiggy Instamart and other emerging channels.
● Plan, execute and optimise campaigns with a strong focus on sales, ROAS, customer acquisition and revenue growth.
● Work closely with marketplace, sales, creative and brand teams to identify opportunities to improve conversion.
● Manage campaign budgets, bidding strategies, audience targeting and platform-level optimisation.
● Analyse campaign and platform data to understand what is selling, where it is selling and why.
● Build dashboards and reporting systems to track key performance metrics and translate data into clear business actions.
● Experiment with creatives, audiences, offers and media strategies to continuously improve performance.
● Partner with the wider marketing team during new product, flavour and market launches.
● Help build Firki’s digital commerce engine as the brand scales.
Requirements
Who We’re Looking For
● 2–4 years of experience in Performance Marketing / Growth Marketing / Digital Commerce.
● Experience with FMCG, consumer products, D2C or high-frequency consumer categories preferred.
● Hands-on experience managing Meta Ads, Google Ads and Amazon Ads.
● Experience driving performance across marketplaces and quick-commerce platforms.
● A strong sales-led approach — someone who thinks beyond impressions and clicks and understands that the end goal is revenue.
● Strong analytical ability with comfort around numbers, campaign data, attribution and performance reporting.
● Someone who can balance creative instinct with analytical decision-making.
● Proactive, curious and eager to experiment, learn and take ownership. ● Comfortable working in a fast-moving environment where the brand and its digital channels are being built simultaneously.
Experience
2–4 years
Why Firki?
This is an opportunity to join an upcoming consumer brand at an exciting stage of its growth.
You won’t just inherit an established media playbook. You’ll help build Firki’s performance engine — figuring out the right platforms, audiences, creatives and commerce levers as the brand expands.
We’re looking for someone who gets excited by the idea of partnering with an emerging brand, experimenting fast and directly seeing their work translate into sales and scale.
Skills Required
- 2-4 years of experience in performance marketing, growth marketing, or digital commerce
- Experience managing Meta Ads, Google Ads, and Amazon Ads
- Experience driving performance across marketplaces and quick-commerce platforms
- Strong analytical ability with campaign data, attribution, and performance reporting
- Experience with FMCG, consumer products, D2C, or high-frequency consumer categories
- Sales-led approach focused on revenue, customer acquisition, and performance outcomes
- Ability to balance creative instinct with analytical decision-making
- Proactive, curious, experimental, and willing to take ownership
- Comfort working in a fast-moving environment while building digital channels
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The Company
What We Do
Unbore Foods is an India-based consumer-focused food and beverage FMCG company rethinking mass-market consumption through bold flavors, innovative formats, and insights-driven products. Its beverages are engineered for scale and designed for India’s retail landscape, aiming to make everyday food exciting and offer affordable, flavor-packed drinks to millions of everyday consumers across mass retail channels while building distinctive brands for broad consumer appeal.
