The Role
Develop and optimize paid media campaigns across Google Ads, Meta Ads, programmatic, search, social, display, and other platforms. Monitor CPL, CPA, ROAS, budgets, and campaign performance; conduct A/B testing; analyze user behavior; prepare reports and QBR insights; manage client relationships; and provide recommendations for landing pages, funnels, and creative optimization.
Summary Generated by Built In
As a Performance Marketer, you will be responsible for developing, managing, and executing data-driven performance marketing strategies to drive high-quality traffic and conversions through paid media channels. You will work extensively across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms, playing a pivotal role in delivering measurable growth for top-tier brands by combining strategic thinking with hands-on campaign execution.
Key Responsibilities
Campaign Strategy & Execution
- Lead the planning, execution, and optimization of paid campaigns across Google Ads, Meta Ads, and Programmatic platforms.
- Conduct in-depth keyword research, structure campaigns and ad groups, and develop compelling ad copies aligned with business objectives.
Performance Management
- Continuously monitor and optimize campaigns for CPL, CPA, ROAS, and other key performance metrics.
- Perform ongoing A/B tests on creatives, audiences, placements, and bidding strategies to identify top-performing combinations.
Client & Stakeholder Management
- Manage the end-to-end client lifecycle – from onboarding and campaign setup to performance reviews and ongoing optimization.
- Collaborate with leadership to refine strategic direction and provide expert digital advertising recommendations to clients.
Analytics & Reporting
- Use tools like Google Analytics, AppsFlyer, Branch, and other MMPs to analyze user behavior and campaign performance.
- Maintain campaign budgets, track spends, and deliver clear, insightful performance reports with data-backed recommendations.
- Support Quarterly Business Reviews (QBRs) with QA-checked data, dashboards, and strategic insights.
Conversion & Creative Optimization
- Provide actionable inputs for landing page optimization, funnel refinement, and creative direction.
- Work closely with design and content teams to align creatives with performance goals.
Market Awareness
- Stay updated with platform updates, digital marketing trends, competitors’ activities, and emerging performance marketing opportunities.
Requirements
Education: Bachelor’s degree or higher in Science, Engineering, Analytics, Marketing, or a related quantitative/analytical discipline.
Experience: We are looking for professionals across all experience levels in the PPC category, preferably with hands-on experience in paid media, with proven expertise in Search Marketing and Social Media Advertising.
Skills & Competencies
- Strong analytical and problem-solving skills with a naturally data-driven mindset.
- Excellent written and verbal communication skills in English, with the ability to explain performance insights clearly to internal teams and clients.
- Familiarity with key digital platforms and tools, including:
- Google Ads, Meta Ads (Facebook/Instagram Ads Manager)
- Google Analytics, Adobe Analytics
- Exposure to Google Marketing Platform (DV360 / DoubleClick) is a strong advantage
- Advanced proficiency in Excel (pivot tables, VLOOKUP, formulas, etc.) and PowerPoint for reporting, analysis, and presentations.
- Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or similar credentials will be considered a strong plus.
Benefits
- Opportunity to work on diverse brands and industries across multiple performance channels (Search, Social, Display, Programmatic, etc.)
- Ownership over media strategy, budgets, and performance across campaigns and platforms
- Collaborative, data-driven work culture within a growing digital agency
- Continuous learning and upskilling opportunities through live campaigns, experiments, and new platform features
- Scope to lead performance marketing strategy, manage campaigns end-to-end, and mentor junior team members as the team grows.
Skills Required
- Bachelor’s degree or higher in Science, Engineering, Analytics, Marketing, or a related quantitative or analytical discipline
- Hands-on experience in paid media or PPC
- Proven expertise in search marketing and social media advertising
- Strong analytical and problem-solving skills
- Excellent written and verbal English communication skills
- Familiarity with Google Ads and Meta Ads
- Familiarity with Google Analytics and Adobe Analytics
- Exposure to Google Marketing Platform, DV360, or DoubleClick
- Advanced proficiency in Microsoft Excel, including pivot tables, VLOOKUP, and formulas
- Proficiency in Microsoft PowerPoint for reporting, analysis, and presentations
- Google Ads, Google Analytics, Meta Blueprint, or similar certifications
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The Company
What We Do
GladOwl Web Solutions Pvt. Ltd. is a full-service digital marketing agency based in Pune, India, helping brands build sustainable online presences. Its services include SEO, paid advertising, social media marketing, content strategy, lead generation, web development, and design. The Google Partner-certified agency develops customized, data-driven growth campaigns and has served more than 50 brands across education, real estate, healthcare, retail, and B2B.
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