CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.
Job Title: Performance Marketer
Job Type: Full Time
Level: Mid - Senior
Purpose Statement
We are seeking a strategic and data-driven Performance Marketer to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.
Responsibilities:
Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.
Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.
Drive lead generation and track conversion through marketing funnels and targeted campaigns.
Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.
Utilize CRM, email marketing, and loyalty programs to enhance customer retention.
A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.
Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.
Analyze competitor strategies and market trends to identify growth opportunities.
Implement marketing automation tools to streamline campaigns and improve efficiency.
Generate reports and insights to inform business decisions and optimize growth initiatives.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 3+ years of experience in performance marketing, digital marketing, or growth marketing (preferably in a fintech or high-growth financial service company).
Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing funnel optimization, and customer segmentation strategies.
Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)
Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms
Proven experience in SEO, paid media, social media marketing, and content marketing.
Hands-on experience with Google Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software.
Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking.
Excellent communication and collaboration skills.
Experience working with cross-functional teams including sales, product, and design.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Strong problem-solving skills and a growth mindset to drive continuous improvement.
Willing to resume immediately.
Benefits
Competitive salary and benefits package.
Professional development and growth opportunities.
A dynamic and innovative work environment.
Hybrid work options for flexibility and work-life balance.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 3+ years of experience in performance marketing, digital marketing, or growth marketing
- Strong expertise in Performance Marketing and PPC advertising
- Proficiency in Digital Analytics and Conversion Rate Optimization
- Hands-on experience with Digital Advertising Tools
- Proven experience in SEO and content marketing
- Strong analytical skills with expertise in data-driven decision-making
What We Do
CredPal is a fintech company based in Lagos, Nigeria, that provides buy now, pay later (BNPL) solutions for consumers and businesses across Africa. It integrates payments, savings, credit, and investments into one powerful platform, empowering individuals to achieve their financial goals and offering seamless credit access.
