Performance Manager

Posted Yesterday
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Melbourne, Victoria
Mid level
AdTech • Digital Media • Marketing Tech
The Role
As a Hybrid Performance Manager, you will lead a performance team to manage digital marketing campaigns, ensuring optimal execution and client satisfaction. Responsibilities include collaborating with clients, analyzing campaign performance, overseeing budgeting, mentoring team members, and driving client retention and growth.
Summary Generated by Built In

Why join KINESSO?

  • Largest global digital marketing agency with 6200+ experts across 60 offices globally.
  • Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.
  • A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
  • Mentorship programs, learning modules and professional skills training to support your career ambitions.
  • Wellness programs including access to an EAP and wellness coaching
  • Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives

As a Hybrid Performance Manager, you’ll be the leader of a tight-knit performance team integrating into Kinesso's client campaigns ensuring they reach their full potential. You would have demonstrated success by managing digital marketing campaigns across various paid media marketing tactics (Social and SEM), have exceptional client relations skills, and are excited to learn.
Success in this role is defined by-
a) Collaboration and team management
b) Expertise in performance marketing.
c) Excellent communication skills and a commitment to operational excellence.
d) A continuous focus on staying up to date with industry best practices.
e) Strong SEM (SA360) and Social (META, TikTok LinkedIn, Snap, Pinterest) platform knowledge
KEY RESPONSIBILITIES
PERFORMANCE

  • Seeing campaigns through from start to finish, including placement, testing tracking, working through specifications, reporting, and pacing towards budget.
  • Serving as an expert on the client's business, industry, competitors, key drivers, and environment, and identifying opportunities for growth.
  • Providing sound reasoning for challenging clients on briefs and suggesting alternative approaches that could better meet marketing objectives.
  • Creating custom implementation strategies for clients, including optimal weights, placements, and buying parameters.
  • Analysing and evaluating media proposals with limited guidance, using core principles of the buying process, including analysing, and predicting audiences and costs, and tracking and optimizing results.
  • Constantly seeking ways to improve and enhance schedules to effectively achieve communication goals and cost efficiency.
  • Assessing delivery against plan and managing the plan to address shortfalls, if any.
  • Providing post-campaign reports detailing results against planned KPIs, expenditure, communication goals, and campaign effectiveness, including learnings and recommendations for future campaigns.
  • Supporting the Director in client contract negotiations and evaluating cost, value, and delivery to achieve the best result for clients.
  • Preparing contracts/Ios and Proposals for the clients.
  • Handling difficult conversations effectively, seeing them as opportunities, reading situations quickly, and resolving disputes fairly.

CLIENT

  • Responsible for maximising client retention and growth.
  • Effectively manages client expectations and communicates with them about status updates, resourcing changes and deadlines.
  • Serves as a trusted advisor to clients on media-related matters and provides expert insights on their industry, competitors, and key drivers.
  • Leads and manages client meetings/daily WIPs and updates, ensuring that campaigns and market updates include action items.

PEOPLE

  • Manages a team of Performance Executives and Coordinators.
  • Responsible to build goals, manage 30-60-90-day plans for Executives and Coordinators.
  • Ensure appropriate leave planning of the team and expectations are set internally and with the client.
  • Work towards achieving zero errors/write offs across Reprise.
  • Create an environment of open communication with the team and keep them informed about changes, updates in policies/procedures etc.
  • Motivates team to exceed client expectations and produce high-quality work.
  • Takes responsibility for team's quality of work and success.
  • Manages workflow and resource allocation in the team effectively.
  • Provides support and guidance to team members to help them learn best practices.
  • Works closely with the Director to manage and develop team members' careers through coaching and feedback.
  • Holds career progression meetings with team members along with the Director and helps create development plans.
  • Handling difficult conversations effectively, seeing them as opportunities, reading situations quickly, and resolving disputes fairly.

COMMERCIAL

  • Taking ownership of invoicing responsibilities for the team and promptly addressing any issues that may arise.
  • Sending invoices to the correct client contact in a timely manner and properly filing copies of all invoices.
  • Implementing accurate financial tracking processes, including PO numbers, MBA trackers, value trackers, etc.
  • Tracking all pre-bill invoices accurately and consistently.
  • Communicating and resolving financial/billing issues with clients while maintaining strong relationships.

KEY SKILLS

  • Demonstrated experience on Microsoft Suite
  • Data Visualisation
  • Search/SEM experience
  • Stakeholder management skills
  • Time Management
  • Attention to Detail
  • Process-oriented
  • Command over communication (written and verbal)
  • Efficient – gets work done quickly with accuracy.
  • Commercial / business acumen – billing, invoicing, negotiation.

Salary ranging from $80,000-85,000 inclusive of super.

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Kinesso Australia is an equal opportunity employer and is committed to building a diverse and inclusive workplace. Aboriginal and Torres Strait Islander peoples, members of our LGBTQ+ community, and people with disability are encouraged to apply.

Top Skills

Sem
The Company
HQ: New York, New York
10,936 Employees
On-site Workplace

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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