Performance Lead

Posted Yesterday
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Entry level
AdTech • Marketing Tech • Software
The Role
Lead paid media and marketplace advertising strategy across Search, Shopping, Programmatic, and Marketplace Ads. Manage a team of 5–10, oversee large advertising budgets, analyze performance data, communicate with clients and leadership, and drive campaign pacing, quality, ROI, and seller outcomes. Build operational programs and processes, manage multiple workstreams, identify risks, and ensure accountability across campaign execution and performance reviews.
Summary Generated by Built In

Job Description:

  • Deep expertise in at least one paid media channel — Search, Shopping, Programmatic, or Marketplace Ads — with the ability to guide strategy and review execution across all.
  • Experience managing campaigns on Flipkart Ads, Amazon Sponsored Ads, or similar marketplace advertising platforms is a strong differentiator and highly preferred.
  • Proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics 4 — and comfort with marketplace-specific tools (Helium 10, Amazon Pi, or Flipkart's own campaign manager).
  • Proven ability to manage a team of 5–10 people — Pod Leads, Executives, and Analysts — and hold them to outcomes.
  • Strong analytical mindset: comfortable building performance narratives from data, not just pulling dashboards.
  • Clear, confident communicator — with clients in Business Reviews and with leadership in programme updates.
  • Strong project management instincts: you can track multiple workstreams, spot risk early, and drive resolution without waiting to be told.

What Sets You Apart

  • You have run end-to-end marketplace advertising — from seller onboarding through campaign activation and performance review.
  • You have managed large advertising spends (₹1 Cr+ per month) and know how to keep pacing, quality, and ROI in balance simultaneously.
  • You have built programmes or processes from scratch — scrums, reviews, SOPs — not just inherited them.
  • You think in seller outcomes, not just campaign metrics. You know that a healthy seller business drives healthy ad spend.
  • You are comfortable being the "accountability anchor" — the person the team comes to when things are stuck, and the person leadership comes to when they need a clear picture.

Education

Qualification

Field

Requirement

Bachelor's Degree

Any discipline

Required

MBA / PGDM

Marketing, Digital, or Business

Preferred

Executive Education

Digital Marketing, Marketplace, or Analytics

Advantageous


Certifications

Marketplace & Retail Media

Certification

Issuing Body

Status

Flipkart, Amazon, Myntra Ads Certification

Flipkart

Preferred

Amazon DSP Certification

Amazon

Preferred

Walmart Connect Certification

Walmart / PhonePe

Advantageous

 

 

 


Digital Advertising

Certification

Issuing Body

Status

Google Search Advertising

Google Skillshop

Required

Google Shopping Advertising

Google Skillshop

Required

Google Display & Video 360

Google Skillshop

Preferred

Meta Blueprint — Media Buying

Meta

Preferred


Data & Analytics

Certification

Issuing Body

Status

Google Analytics 4 (GA4)

Google Skillshop

Required

Looker Studio / Data Studio

Google

Preferred

Advanced Excel / Google Sheets

Microsoft / Google

Preferred


Strategy & Programme Management

Certification

Issuing Body

Status

Google AI Essentials

Google

Preferred

Project Management (PMP / PRINCE2)

PMI / Axelos

Advantageous

LinkedIn Marketing Labs

LinkedIn

Advantageous

Location:

Bangalore

Brand:

Dwa

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Bachelor's degree in any discipline
  • Deep expertise in at least one paid media channel: Search, Shopping, Programmatic, or Marketplace Ads
  • Experience managing campaigns on paid media platforms
  • Google Search Advertising certification
  • Google Shopping Advertising certification
  • Google Analytics 4 certification
  • Ability to manage a team of 5–10 people
  • Strong analytical, communication, and project management skills
  • MBA or PGDM in Marketing, Digital, or Business
  • Flipkart, Amazon, or Myntra Ads certification
  • Amazon DSP certification
  • Google Display & Video 360 certification
  • Meta Blueprint Media Buying certification
  • Looker Studio or Data Studio certification
  • Advanced Excel or Google Sheets proficiency
  • Google AI Essentials certification
  • Executive education in Digital Marketing, Marketplace, or Analytics
  • Project Management certification such as PMP or PRINCE2
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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