Performance Digital Specialist

At insurancemarket, Performance Marketing is not just about managing campaigns. It is how we connect business goals with customer needs, data, technology and growth. 

We are looking for a Performance Digital Specialist who can think beyond media buying. Someone who understands platforms, but also understands customers, business objectives and commercial impact. Someone who can analyze performance, identify opportunities, challenge assumptions and turn insights into action. 

In this role, you will work closely with Brand, CRM, Product, Analytics and Commercial teams to optimize the entire customer journey, from awareness and acquisition to conversion and retention. 

We believe the future of Performance Marketing is increasingly AI-driven. We are looking for someone who actively embraces AI tools, automation and emerging technologies as a core part of their daily workflow not as an experiment, but as a competitive advantage. Curiosity, continuous learning and the ability to quickly adopt new ways of working are essential for success in this role. 

If you are looking for ownership, impact and the opportunity to shape the future of digital insurance in Greece, we'd love to hear from you. 

What you'll do 

• Own performance campaign strategy and execution across Google Ads, Meta Ads and other paid channels, translating business objectives into acquisition strategies, campaign structures, KPIs and optimization plans across the funnel, from awareness to acquisition. 

• Drive core business metrics (CAC, CPA, ROAS, Conversion Rate, revenue, profitability) through continuous performance analysis, identifying growth opportunities and inefficiencies. 

• Report performance to stakeholders with clear, actionable insights that support business decision-making. 

• Partner with Marketing Managers, Product, CRM, Analytics, SEO, Brand and Commercial teams to align digital media with 360 campaigns and improve the end-to-end customer journey. 

• Maintain tracking infrastructure (GA4, GTM, conversion tracking) to ensure data integrity for decision-making. 

• Work with creative teams to test messaging, creative and landing page experiences. 

• Embed AI tools and automation into campaign management, reporting and analysis as a core workflow, and stay ahead of new AI-driven capabilities, advertising developments and platform trends. 

What you'll bring 

• 3–5 years of experience in performance marketing, preferably in e-commerce, fintech, insurance or lead generation environments. 

• Hands-on experience with Google Ads and Meta Ads. 

• Strong understanding of performance KPIs including CAC, CPA, ROAS, CTR, Conversion Rate and revenue-related metrics. 

• Hands-on experience with AI tools, automation platforms and AI-assisted workflows for performance marketing, reporting, analysis and optimization. 

• Strong analytical skills and the ability to translate data into business recommendations. 

• Experience managing budgets, optimizing campaigns and driving measurable business outcomes. 

• Good understanding of GA4, Google Tag Manager and conversion tracking. 

• Excellent communication skills and the ability to explain performance in simple business terms. 

• Strong sense of ownership, accountability and proactive problem-solving. 

• Strong curiosity and technology savviness, with a demonstrated ability to adopt AI tools and emerging technologies quickly and incorporate them into everyday work. 

• A growth mindset, with a passion for continuous learning and improvement. 

AI fluency is considered a core competency for this role. We expect candidates to actively use AI tools and automation in their daily work and continuously seek new ways to improve performance, efficiency and decision-making through technology. 

Nice to have

• Experience in insurance, financial services or marketplace businesses. 

• Experience with lead generation and lead quality optimization. 

• Knowledge of Looker Studio, BigQuery or other reporting tools. 

• Understanding of CRO, landing page optimization and customer journey analytics. 
• Familiarity with SEO and how organic and paid channels work together. 

What we offer you: 

• Being a member of a Great Place to Work® awarded company with a relaxed and modern working atmosphere 
• Competitive compensation package

• Exposure to one of Greece's leading digital businesses

• Ownership and autonomy with real business impact

• Collaboration with experienced marketing, product and commercial teams

• Continuous learning and development opportunities

• A fast-paced, collaborative and ambitious environment focused on growth and innovation.  

• Private Health Coverage on the Company’s group program & a yearly check-up plan 
• Wellbeing Benefits

• Hybrid working model  

• Personalized working station & laptop 

If you're looking for a place where your insights drive real business outcomes and you're pushed to grow then let's talk.