Performance Copywriter (FTC)

Job Description
Come and be yourself with us!
Being a Bobber means bringing your whole self to work - whether you're bubbly, shy, funny, bold, or something in between. We want you to feel confident to do your best work here.
Our team is growing, and we're looking for an enthusiastic Performance Copywriter to join our team in our London office on a 12 month Fixed Term Contract.
About Us
HiBob is a fast-growing, global HR platform helping mid-sized businesses transform how they manage and engage with their workforce. Since 2015, we've supported over 3,000 companies worldwide, including names like Monzo, Happy Socks, and Fiverr. At HiBob, we pride ourselves on creating exceptional work experiences for our employees, who we affectionately call "Bobbers."
About the Role
HiBob is seeking a Performance Copywriter to own the creative copy that fuels our performance marketing engine. You'll focus on enhancing conversion rates across the funnel by crafting precise, persona-specific messaging tailored to various company sizes (with a focus on SMB and MM segments), regions, and roles.
As part of our Creative Guild, you'll work closely with content writers, designers, and the performance marketing team to produce high-impact copy that drives measurable results.
Job Requirements
Requirements

• 3+ years of performance copywriting experience, ideally in B2B SaaS
• Native English speaker and writer with a strong portfolio of high-performing marketing assets
• Deep understanding of performance channels and CVR-driven creative strategy
• Skilled at tailoring copy across personas, regions, and company sizes
• Comfortable managing multiple projects in a fast-paced environment
• Strong communicator with sharp attention to detail
• Experienced in cross-functional collaboration with marketing and creative stakeholders
• Proficient in using AI tools and creative tech to scale content and boost efficiency
• Familiarity with HR tech or workplace-related content is a plus

Nice to Have

• BA in Communications, Marketing, Journalism, English, or a related field
• Experience working in a creative pod, guild, or matrixed content team
• Familiarity with creative automation platforms or experimentation tools like Mutiny, Unbounce, Jasper, or Copy.ai

Job Responsibilities
What You'll Do

• Craft and iterate high-converting copy across paid ads (AdWords, LinkedIn, Meta, YouTube), landing pages, microsites, email campaigns, and B2B SaaS assets like lead magnets and banners
• Write scripts, UGC/creator concepts, and short-form content for social and video
• Optimize and refresh underperforming or fatigued creatives to improve performance
• Localize messaging for global markets with attention to cultural and regional nuances
• Translate community and customer insights into impactful messaging and testimonials
• Collaborate with teams across paid acquisition, SEO, GEO (Generative Engine Optimisation), CRO, and design
• Work with CRO and Paid team on A/B testing and experimentation to drive funnel conversion
• Support the buildout of a scalable, automated creative engine - balancing efficiency and personalisation
• Use content scaling tools and technologies (e.g. AI writing assistants, CMS automation, analytics platforms) to reduce repetitive tasks and focus on creative strategy
• Deliver clear creative briefs for agencies and creators, aligned with HiBob's voice and value proposition, while collaborating closely with the Creative Guild
• Actively participate in ideation sessions and concept development for performance and demand gen campaigns

Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation and benefits, including all of this:

• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
***Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.