Performance Associate Director

Reposted 16 Hours Ago
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2 Locations
In-Office
Senior level
AdTech • Marketing Tech
The Role
The Associate Director of Performance Marketing oversees the strategy and execution of performance marketing initiatives, focusing on measurable growth and optimization across various digital channels.
Summary Generated by Built In

The Associate Director of Performance Marketing owns strategy, execution, and optimization of all performance-driven marketing initiatives. This role is accountable for measurable growth, efficient spend, and scalable performance systems across paid media and programmatic channels, operating at significant budget scale.


Requirements

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are looking for a performance associate director to join our growing and award-winning team to work on some of the region's most exciting brands.

Core ResponsibilitiesPerformance Strategy & Media Planning
  • Own end-to-end performance marketing strategy across paid search, paid social, and programmatic media
  • Develop and manage annual media strategies and budgets, translating them into monthly plans based on performance trends, seasonality, and business priorities
  • Apply strong analytical logic to complex data sets to inform forecasting, pacing, and channel allocation
  • Drive acquisition and revenue growth while optimizing CAC, ROAS, LTV, and funnel performance
Programmatic & Channel Execution
  • Lead programmatic strategy and execution, including DV360 and direct engagement with DSPs, SSPs, and premium publishers
  • Oversee audience strategy, bidding frameworks, inventory selection, and measurement approaches
  • Partner with Creative and Product teams to inform messaging, formats, and landing page performance
  • Ensure continuous testing and optimization across channels and formats
Analytics, Measurement & Technology
  • Own performance reporting, dashboards, and insights across all channels
  • Ensure accurate tracking, attribution, and measurement across platforms and publishers
  • Translate complex, multi-source data into clear, actionable insights for senior leadership
Leadership & Stakeholder Management
  • Lead and develop high-performing performance marketing teams
  • Operate as a trusted partner to senior stakeholders, clearly communicating risks, trade-offs, and opportunities
  • Drive operational rigor, accountability, and continuous improvement
Required Qualifications
  • 8+ years of experience in performance marketing or growth roles
  • Deep expertise in paid media and programmatic buying at scale, including DV360
  • Proven experience managing large, complex marketing budgets
  • Strong understanding of attribution, experimentation, and media measurement
  • Advanced analytical and data interpretation skills

Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.

Skills Required

  • 8+ years of experience in performance marketing or growth roles
  • Deep expertise in paid media and programmatic buying at scale
  • Proven experience managing large, complex marketing budgets
  • Strong understanding of attribution, experimentation, and media measurement
  • Advanced analytical and data interpretation skills
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The Company
Dubai
232 Employees
Year Founded: 2010

What We Do

Chain Reaction is the Middle East’s leading digital performance marketing agency, pioneering as the first of its kind in the MENA region. Today, the company is renowned for harnessing superior technology and designing innovative digital strategies that give clients a competitive edge. The company offers unrivaled expertise and exclusive partnerships that cannot be found elsewhere. Chain Reaction offers cutting-edge approaches in search engine optimization, pay-per-click advertising, social media and display advertising, mobile marketing, content marketing, and web analytics. Chain Reaction’s global influence has grown beyond its headquarters in Dubai to include branches in Amman, Abu Dhabi, Riyadh. As a founding partner of Yamondo, a performance alliance that brings together top marketing agencies spanning the globe, the company offers its clients the best-specialized services the world has to offer and ensures success in any market. Chain Reaction helps businesses scale their brand visibility and increase revenue from their online channels. The agency’s comprehensive and bespoke packages allow clients to analyze, react, and optimize their impact in the digital marketing space. Chain Reaction’s Strategic Partnerships • The 1st MENA agency selected as a Google Analytics Premium Partner • The only MENA representative for China’s Baidu and Russia’s Yandex • A founding partner of Yamondo, an alliance of 14 leading agencies worldwide

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