Performance Analytics Analyst

Role: Performance Analytics Analyst

Level: 6

Location: 3 WTC (New York)

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Performance Analytics is integral to Diageo's competitive advantage. The breadth of Diageo's portfolio, distribution network, and access to syndicated and proprietary data sources, including VIP Depletions, Nielsen, NABCA, Trax, and Ground Signal, provide a unique opportunity to generate meaningful business insights. The Performance Analytics team transforms these data assets into reporting, measurement, and recommendations that support commercial decision-making across the organization.

About the Role

Diageo is seeking a Performance Analytics Analyst to support data integrity, analysis, and reporting across the Performance Analytics function. This individual will analyze sales execution KPIs, brand performance, and market-specific questions by translating large-scale sales data, in-store observations, and consumer insights into actionable business recommendations. The analyst will work closely with stakeholders to communicate findings, support decision-making, and develop a broad understanding of the U.S. Beverage Alcohol retail landscape.

Purpose of Role

Diageo US Spirits leverages Performance Analytics to create a competitive advantage, improve commercial execution, and support sustainable business growth.

The Performance Analytics Analyst will contribute across several key areas:

• Sales Analytics – Identify and quantify commercial opportunities through analysis of sales execution and activation performance.
• Industry Insights – Develop insights through analysis of the U.S. Spirits and Beer/FMB industries, competitive activity, and marketplace trends.
• Reporting – Deliver reporting and performance measurement across business volume, financial performance, and in-market execution.
• Analytical Operations – Support enterprise analytics initiatives and foundational sales programs, including Perfect Outlet, and other data-driven capabilities.

Professional Experience & Qualifications

Required

• Bachelor's degree in Business, Economics, Finance, Accounting, Engineering, Information Systems, Computer Science, Statistics, Mathematics, or another quantitative or technical discipline.
• Demonstrated experience delivering measurable business outcomes through analytical, technical, or commercial work. Internship and academic project experience will be considered.
• Familiarity with programming languages such as SQL, Python, or R.
• Familiarity with data preparation, visualization, and analytical tools such as Alteryx, Power BI, Jupyter Notebooks, and Microsoft Office.
• Familiarity with modern data platforms and cloud data environments, including technologies such as Snowflake and Databricks.
• Demonstrated ability to analyze data and translate findings into practical business recommendations. Academic and internship experience will be considered.
• A history of engaging with Generative AI tools to automate or optimize analysis, but not as a means to replace necessary context and project framing skills.
• Experience working on projects involving multiple functions or stakeholders. Academic and internship experience will be considered.
• Strong analytical and problem-solving skills, with the ability to work with complex datasets, identify meaningful insights, and communicate findings effectively.
• Experience working with large datasets, including datasets exceeding one million records. Academic and internship experience will be considered.
• Highly organized with strong time management skills and the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work independently while collaborating effectively across cross-functional teams.
• Adaptable and able to quickly learn new tools, technologies, business processes, and analytical methodologies.
• Demonstrates initiative and continuously identifies opportunities to improve reporting, processes, and analytical approaches.

Preferred

• 1 to 3 years of full-time experience in analytical, consulting, commercial, or sales analytics roles, preferably within the Beverage Alcohol or Consumer Packaged Goods industries.
• Strong written and verbal communication skills, including the ability to explain technical concepts and analytical findings to business audiences.
• Understanding of the U.S. Spirits industry, the three-tier distribution system, and common data and change management challenges within the industry.
• Master's degree in a related field.

Leadership Accountabilities

• Contribute technical and analytical expertise to project teams and cross-functional stakeholders.
• Share knowledge, best practices, and analytical approaches with peers to support team effectiveness.

Key Outputs & Results

• Support the validation, maintenance, and optimization of data sources, including VIP Depletions, Ground Signal, Trax, and other commercial datasets.
• Deliver recurring reporting and ad hoc analytical requests accurately and within established timelines.
• Contribute to reporting design, performance measurement, project scoping, and the delivery of clear, actionable analytical outputs.
• Develop trusted working relationships with Sales, Marketing, Finance, and other cross-functional partners through consistent delivery of accurate, timely, and business-focused analysis.
• Identify opportunities to improve data quality, reporting efficiency, and analytical processes.

Barriers to Success in Role

• Difficulty understanding the nuances, data relationships, and business dynamics of the U.S. Beverage Alcohol industry.
• Difficulty building effective relationships with business stakeholders or communicating analytical findings clearly.
• Difficulty developing scalable analytical solutions that leverage existing data platforms and infrastructure.
• Difficulty prioritizing work and collaborating effectively across a matrixed organization.
• Difficulty balancing long-term analytical solutions with practical short-term approaches needed to meet business deadlines.
• Difficulty working independently, managing competing priorities, and proactively identifying opportunities for process improvement.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Salary Minimum

$62,100

Salary Maximum

$103,500