The Role
Lead the design vision and strategy for payment products, establishing UX/UI best practices, collaborating across teams, and ensuring compliance with regulations.
Summary Generated by Built In
Key Responsibilities
- Design Strategy
- Define and own the design vision and strategy for our payment products.
- Establish UX/UI design best practices that balance business goals, user needs, and compliance requirements.
- Lead, mentor, and grow a team of product designers and UX researchers.
- User-Centered Design Execution
- Drive end-to-end product design from discovery, journey mapping, and prototyping to detailed UI specifications.
- Conduct and apply user research, usability testing, and data-driven insights to improve product flows and reduce friction.
- Create design systems and patterns for consistency across channels (app, web).
- Cross-Functional Collaboration
- Partner with product managers and engineers to define product requirements and technical feasibility.
- Work closely with risk, compliance, and legal teams to ensure designs adhere to regulatory standards (e.g., BSP, AML, KYC).
- Collaborate with marketing and CX to ensure brand-consistent experiences.
- Innovation & Market Trends
- Stay ahead of payment UX trends in PH and SEA and globally (e.g., tap-to-pay, open finance, e-wallet interoperability).
- Explore opportunities to integrate emerging technologies such as QR Ph, NFC, merchants, and blockchain into the payment journey.
Qualifications
- Bachelor’s degree in Design, Human-Computer Interaction, Computer Science, or related field.
- 5+ years of experience in product design, with at least 1 years in a leadership role.
- Proven track record designing scalable payment systems, e-wallets, or financial services platforms.
- Strong portfolio demonstrating UX strategy, UI execution, and impact on business metrics.
- Deep understanding of the Philippine digital payment landscape and regulatory framework.
- Experience working in agile product development environments.
- Proficiency in tools like Figma, Adobe XD, or similar.
- Background in payments or fintech.
- Experience in designing for mass-market, mobile-first audiences in emerging markets.
Top Skills
Adobe Xd
Figma
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more








