Partnerships Manager

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
200K-250K Annually
Senior level
Artificial Intelligence • Fintech • Payments • Software
Taxes are your #1 expense. What’s everything you could be doing, Instead?
The Role
Lead Instead's partnerships with CPA firms, accounting networks, and tax tech platforms. Own full partnership lifecycle: identify, close, and operationalize deals; build co-selling/reseller motions; embed Instead into firm workflows; develop joint GTM programs and partner enablement; work cross-functionally with Product/Engineering/Tax; represent the company at industry events; track partnership performance and define partner program structure as the channel scales.
Summary Generated by Built In
About Instead

Instead is where tax work gets done. Our AI agent orchestrates the entirety of how work gets done in tax, from preparation and compliance to filing and advisory. It's a fundamentally new way of doing tax work, and it's why top 500 firms, Big Four teams, and enterprise corporate tax departments are choosing Instead.

What makes us unique: we hold full government approvals with the IRS, 48 states, and all cities to e-file 1040, 1041, 1120, 1120S, and 1065, with 706, 709, 990, 5500, 2290, and PPT coming for tax year 2026. Instead is a full replacement for CCH Axcess, GoSystem, UltraTax, OneSource, CorpTax, Lacerte, ProConnect, Drake, and more. No other tax startup will be able to offer these capabilities for years as we are two to three years ahead of everyone else in government approvals. This lets us build product experiences that are simply unmatched in the market.

Instead is backed by Conviction, IRIS (the largest tax software provider in the UK), Skylark, Aprio, and many of our partners and customers. Our team includes leaders from Intuit, Gusto, Zenefits, Thomson Reuters, Wolters Kluwer, PwC, BDO, RSM, and KPMG.

About the Role

As Partnerships Manager, you'll own and scale Instead's most strategic growth channel: partnerships with CPA firms, accounting networks, tax technology companies, and professional services organizations. This is a builder role. You'll be identifying, closing, and operationalizing the relationships that drive Instead's distribution and revenue at scale.

There are maybe 50-100 people in the world who have the right combination of tax/accounting industry relationships, partnership execution experience, and the ability to operate in a fast-moving AI company. If you're one of them, we want to talk.

What You'll Do
  • Own the full partnership lifecycle: identify, pitch, negotiate, close, and operationalize strategic partnerships with CPA firms, accounting networks, and tax technology platforms
  • Build and execute co-selling and reseller motions with partner firms, creating alignment between their practice leaders and Instead's GTM team
  • Drive distribution partnerships that embed Instead into accounting firm workflows, making us the default tax automation layer
  • Develop joint go-to-market programs: co-branded content, webinars, conference presence, referral programs, and integration partnerships
  • Work cross-functionally with Product, Engineering, and Tax to ensure partner needs are reflected in our roadmap and delivery
  • Represent Instead at industry events (AICPA, CPA.com, state CPA conferences, tax technology summits) and build executive-level relationships across the ecosystem
  • Track partnership performance rigorously: pipeline generated, revenue influenced, firms onboarded, retention impact
  • Help define Instead's partner program structure, tiers, incentives, and enablement as we scale from early partnerships to a mature channel
What You Bring
  • 5-10+ years in partnerships, business development, or channel sales within accounting, tax, or professional services technology
  • Deep existing relationships in the CPA/accounting firm ecosystem. You know the players, the decision-makers, and how firms actually buy technology
  • Proven track record of closing and scaling technology partnerships that drove measurable revenue outcomes
  • Experience working with Top 100 or Top 250 accounting firms, regional firms, or CPA networks
  • Strong commercial instincts. You can build a business case, structure a deal, and negotiate terms that work for both sides
  • Comfort operating in ambiguity at a high-growth startup; you build the playbook, not follow one
  • Executive presence and the ability to build trusted relationships with Managing Partners, CTOs, and practice leaders at major firms
  • Bonus: Experience with tax technology (CCH, Thomson Reuters, Drake, Intuit ProConnect) or accounting practice management platforms
Compensation

$200-250K OTE (base + variable) + equity

Why Instead

You'll be building the partnerships function at one of the fastest-growing AI companies in tax, a $300B+ market that's barely been touched by modern technology. This isn't joining a mature partner program; it's creating one. The right person will have an outsized impact on Instead's trajectory.

Skills Required

  • 5-10+ years in partnerships, business development, or channel sales within accounting, tax, or professional services technology
  • Deep existing relationships in the CPA/accounting firm ecosystem
  • Proven track record of closing and scaling technology partnerships that drove measurable revenue outcomes
  • Experience working with Top 100 or Top 250 accounting firms, regional firms, or CPA networks
  • Strong commercial instincts; ability to build business cases, structure deals, and negotiate terms
  • Comfort operating in ambiguity at a high-growth startup and building playbooks
  • Executive presence and ability to build trusted relationships with Managing Partners, CTOs, and practice leaders
  • Experience with tax technology (CCH, Thomson Reuters, Drake, Intuit ProConnect) or accounting practice management platforms
Am I A Good Fit?
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The Company
HQ: Palm Beach Gardens, FL
82 Employees
Year Founded: 2023

What We Do

Instead is revolutionizing the tax industry with our AI-powered software, designed to simplify and optimize tax strategies, calculations, and filings for businesses and accountants. Our platform leverages artificial intelligence to streamline the entire tax process, making it more efficient and cost-effective for companies of all sizes. Our current focus areas include: Tax Strategy Optimization: We offer AI-powered analysis to identify potential tax savings opportunities across U.S. tax strategies. Our system automatically applies relevant strategies based on each user's unique financial situation, maximizing tax benefits. Tax Calculations (Coming Soon): Our platform will provide precise tax calculations based on taxpayer scenarios, covering 63 U.S. income tax jurisdictions. This feature aims to reduce the time required for tax return preparation from 8-24 hours to less than 10 minutes. Tax Filing (Coming Soon): We're developing a streamlined, AI-driven tax filing process that will simplify this complex task for businesses and tax professionals alike. Our vision extends beyond the U.S. market, with plans to expand our services to cover tax strategies and calculations in most countries worldwide. At Instead, we believe in making sophisticated tax management accessible and affordable. Our pricing structure starts at just $16 per month for businesses, with options tailored for sole proprietors, various business entities, and specialized needs. For accounting firms, Instead Pro offers a powerful tool to expand services and deliver greater value to clients. Our AI-driven approach enables tax professionals to focus on complex issues and client relationships while automating routine tasks. Join us in revolutionizing the tax industry. Whether you're a growing startup, an established enterprise, or a tax professional, Instead is designed to maximize your tax efficiency and fuel your financial growth. Experience the future of tax management with Instead.

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