About Alaan
Alaan is the Middle East’s first AI-powered spend management platform, built to help businesses save time and money.
Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.
Founded in 2022, Alaan is already the trusted partner of over 2000 leading businesses across the UAE and KSA, including G42, Careem, McDonald’s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.
In just three years, Alaan has become the #1 expense management platform in the Middle East- and we’ve done it while becoming profitable.
Alaan is also backed by Y Combinator and top global investors, including Peak XV (formerly Sequoia India & SEA), and built by a world-class team with experience from McKinsey, BCG, Goldman Sachs, Careem, Rippling, and other high-growth companies. This creates an environment where employees learn from top-tier talent while building at startup speed.
We’re not just building software. We’re reimagining how finance works for modern businesses across the region.
About the roleAlaan’s brand and customer base have grown rapidly through strong product-led and direct sales channels. The next stage of growth will come from strategic partnerships — building alliances that amplify brand reach, drive inbound demand, and create new revenue streams through collaboration.
Reporting directly to the Head of Marketing, this role will lead the charge in identifying, building, and activating partnerships across the fintech, SaaS, accounting, and business ecosystem.
You’ll work closely with marketing, product, and sales teams to design campaigns, co-market with ecosystem players, and position Alaan as the go-to platform for modern finance teams in the Middle East.
This is a new and high-impact role, perfect for someone who thrives on ownership, creativity, and measurable growth outcomes.
What you'll doStrategy & Planning
- Define the partnerships roadmap with the Head of Marketing — aligned with business objectives, GTM priorities, and brand positioning.
- Identify high-value partnership categories (SaaS integrations, accounting platforms, banks, accelerators, VCs, and ecosystem communities).
- Build frameworks to assess potential partners (audience fit, brand alignment, co-marketing potential, lead flow).
Partnership Development
- Source, negotiate, and onboard new partners that enhance Alaan’s brand awareness, user acquisition, and ecosystem credibility.
- Work with partners to source new lead opportunities for Alaan’s product
- Build joint marketing plans, webinars, events, content collaborations, and digital campaigns.
- Manage partnership agreements, co-marketing budgets, and reporting.
- Nurture existing relationships to maximise output and uncover deeper integration or referral opportunities.
Collaboration & Execution
- Work cross-functionally with Sales and Product to identify integration and referral opportunities.
Partner with Customer Success on client co-branding or referral initiatives.
Collaborate with Marketing to ensure consistent messaging, shared KPIs, and measurable ROI on campaigns.
Performance & Reporting
- Track partnership performance through agreed KPIs (pipeline influenced, leads generated, brand reach, event ROI).
- Report on outcomes, insights, and recommendations for scaling or optimising partnerships.
- Continuously refine partner strategy based on data and market trends.
Experience & Background
- 4–7 years of experience in partnerships, growth, or marketing within fintech, SaaS, or digital-first environments.
Proven success building and managing B2B partnerships or co-marketing initiatives. - Strong understanding of brand growth, lead generation, and commercial value creation through collaboration.
- Experience negotiating partnership contracts, managing co-marketing budgets, and tracking ROI.
- Proven track record of successfully managing and growing partnerships.
Skills & Attributes
- Arabic-speaking preferred; fluent English required.
- Strong stakeholder management and negotiation skills.
- Creative and strategic thinker with an analytical mindset.
- Comfortable balancing brand and commercial outcomes.
- A self-starter who thrives in high-ownership, high-growth environments.
- Excited by the opportunity to shape Alaan’s ecosystem and make a visible impact.
- Contribute to building the Middle East’s most beloved fintech brand from the ground up
- Benefit from a role with significant ownership and accountability
- Thrive in a flexible hybrid culture with ample work-life balance
- Participate in exciting offsite events
- Competitive salary and equity
- Enjoy additional perks like travel allowances, gym memberships, and more
Top Skills
What We Do
Alaan is the SuperCard™ for businesses and the most loved fintech in the Middle East.
With the SuperCard, businesses get more than just a card - they get speed, control, and intelligence built in.
Our mission is to simplify finance for businesses so they can save time and money.
Alaan has everything businesses need to manage and control their expenses - the SuperCard, AI-powered automation and insights, streamlined accounting, and centralised dashboards, all in one place.
Over 2000+ businesses in the UAE and KSA, from startups to enterprises - G42, Lulu Exchange, Rivoli, Tabby, Foodics - use Alaan to control their spending and save costs. From 2022 to now, our customers have saved over 1.5Mn hours by using Alaan.
